Canada
I am a B2B sales and marketing leader who builds long-term, trust-based relationships across technology, construction, and community organizations. After more than 20 years in corporate sales and channel development, I founded DCKD Consulting Services, where I advise businesses on go-to-market strategy, strategic partnerships, and brand-building. Through DCKD, I currently serve as Acting Director of Sales & Marketing for Benestone Construction, a custom home builder in the GTA, helping refine positioning, grow high-value partnerships, and build a repeatable revenue engine. In parallel, DCKD also provides career mentoring and coaching. I work with emerging and mid-career professionals—especially in sales, marketing, and client-facing roles—to clarify their direction, strengthen their personal brand, and navigate promotions or career transitions. Many of my mentees have successfully moved into larger roles, changed industries, or stepped into leadership positions with more confidence and clarity. My strength is sitting at the intersection of strategy and execution: turning complex goals into clear plans, building the right alliances, and then doing the day-to-day work needed to deliver results. I am known for being calm under pressure, detail-oriented, and highly relational—I invest in people and networks for the long term, not just for a single transaction. I’m especially interested in opportunities where I can: – Help founders and leadership teams clarify their growth strategy – Design and lead B2B sales & channel programs – Mentor high-potential talent on career development and leadership – Build bridges between corporate environments and entrepreneurial ventures If you’d like to explore how we can work together—whether for a specific project, a fractional leadership role, or career mentoring—I’d be happy to connect.
• Founded a boutique consulting practice focused on B2B sales, marketing, and strategic partnerships in tech, construction, and professional services. • Advise owners and leadership teams on go-to-market strategy, positioning, and revenue growth, often in a fractional/acting leadership capacity. • Provide fractional leadership support (e.g., Acting Director/VP roles) to help clients build processes, teams, and partnerships before hiring full-time executives. • Leverage a long-built network of corporate leaders, entrepreneurs, and community organizations to create warm introductions and strategic collaboration opportunities. • Offer career mentoring and coaching for emerging and mid-career professionals, guiding them through promotions, industry transitions, and personal brand building. • Successful mentoring outcomes include clients stepping into larger sales/marketing roles, moving into new sectors, and gaining clarity and confidence in their long-term career direction.
WHO IS BENESTONE? For over two decades, Benestone has been crafting exceptional custom homes in the most sought-after areas of the Greater Toronto Area (GTA) and its surrounding regions. The Benestone Trades Alliance under the management of Benestone is a professionally managed network of highly skilled, fully licensed tradespeople, each vetted through years of real-world collaboration. These aren‘t random subcontractors — they’re experts we trust and work with regularly. From framing, HVAC, roofing, plumbing, electrical, insulation, to finishing, every trade professional is held to Benestone’s high standards of quality, ethics, and accountability. I am currently: • Serving as Acting Director of Sales & Marketing through DCKD Consulting, supporting Benestone’s growth as a high-end custom home builder in the GTA. • Refined brand positioning and messaging to better speak to high-net-worth clients and top-tier agents. • Designed and implemented a structured sales pipeline for custom homes and major renovations, including lead qualification, follow-up, and partner referral programs. • Built and deepened relationships with key partners (e.g., financial institutions, real estate brokerages, trade alliances) to expand Benestone’s reach and credibility. • Led development of marketing collateral, events, and campaigns to generate qualified leads and strengthen the Benestone brand.
As the National Corporate Account Manager for the B2B commercial space, I collaborate with key partners to expand LG's innovative Information Display business across multiple vertical market segments. In 2021, I was honored with the "President's Club Award" for outstanding performance in driving channel growth with LG's valuable partners. • A highly influential and persuasive advocate for promoting the company's products, with a strong ability to understand customer requirements and goals. • Developed go-to-market strategies and plans targeting growth in the Government, Education, and Healthcare verticals, achieving successful outcomes, including securing an NMSO (National Master Standing Offer) contract for the federal government and several large RFPs for enterprise clients. • Successfully secured large and strategic enterprise accounts, advancing the One LG Brand with LG's cutting-edge Information Display Solutions. • Consistently driving growth in net new business sectors by leveraging LG's evolving innovative technologies. • Actively exploring new markets for LG Cloud and Medical Grade devices with strategic planning to expand net new business opportunities.
ASUS, a Fortune 500 company with over 10,000 employees worldwide, has earned 4,256 international awards and accolades for its high-quality innovation and design across all commercial-grade products. In my role, I am responsible for driving B2B commercial growth with key strategic channel partners, delivering exceptional experiences for both partners and their clients in the educational and commercial markets. Some of my key achievements include: • Developed 13 key B2B commercial accounts, achieving 46% year-over-year growth overall and an impressive 300% year-over-year growth in the education segment. • Identified $3M in net new revenue opportunities through collaboration with channel and distributor partners in the first year, with a 60% closing rate. • Built strategic partnerships with top accounts by implementing targeted training programs, launching market segment campaigns, and executing effective end-user prospecting. • Worked directly with Microsoft and Google to secure top educational accounts, including the Toronto District School Board (TDSB), and won the biggest TDSB Chromebook contract (5-year term)
• Successfully managed the company’s top strategic national accounts, including a global account for Canada, generating $200M in sales with an average year-over-year growth of 17% and consistently exceeding sales quotas by an average of 12%. • Proactively identified new business opportunities, including securing the company’s largest configuration service project to date ($170,000 net margin) for a major Canadian bank. • Achieved primary vendor status with a large software reseller, contributing over $50M in net revenue for the company. • Established strategic partnerships with key vendors such as Cisco, Microsoft, HP, IBM, IBM Software, and VMWare, leading to the development of account-specific marketing programs to promote products and solutions in targeted markets. • A highly influential advocate for the company’s value-added services, adept at understanding customer requirements and aligning them with business goals. • Recognized with multiple President’s Club and All-Star Awards for exceptional performance.