Tel Aviv-Yafo, Tel Aviv District, Israel
🚀 Passionate About People, Digital & Storytelling With a deep love for digital marketing, social media, and community building, I thrive at the intersection of strategy, creativity, and human connection. Over the years, I’ve had the privilege of working with brands, content creators, and businesses to craft compelling narratives, foster engagement, and drive meaningful impact. My experience spans across digital marketing, social media strategy, influencer partnerships, and AI-driven innovation, with a strong focus on content creation, brand positioning, and community growth. I’ve led and collaborated on projects that bring people together—whether through social platforms, live events, or digital campaigns. I believe that great marketing isn’t just about reach—it’s about resonance. It’s about knowing how to speak the language of each platform, working with the right voices, and creating content that feels authentic, valuable, and memorable.
As Marketing Manager at the Next Generation Fund, I lead the foundation’s strategic communications, social media, and digital partnerships with creators and educational organizations across Israel. Our mission is to strengthen young people's connection to Israel as a Jewish and democratic state through programs that explore national identity, liberal values, and civic engagement. I oversee campaigns, storytelling, branding, and AI-driven initiatives that bring these values to life — from pre-army academies and summer seminars to powerful digital content that reaches teens, educators, and donors alike.
Leading the digital marketing strategy, including social media management, performance marketing, and brand positioning across all online channels. Managing influencer and content creator collaborations to enhance brand visibility and engagement. Developing and executing strategic partnerships to drive digital growth and audience expansion. Utilizing AI-driven tools and analytics to optimize campaigns, improve customer engagement, and enhance personalization. Overseeing content creation and storytelling across multiple platforms to align with brand identity and customer expectations.
Worked closely with content creators and community leaders, providing strategic guidance, growth opportunities, and monetization support. Collaborated with cross-functional teams to plan and execute initiatives, including meetups, workshops, and educational sessions for creators and community managers. Supported local brands and businesses in optimizing their content strategies on Meta platforms, aligning with market trends and digital innovations. Partnered with internal teams to enhance the user experience by sharing best practices, product insights, and engagement strategies with creators and community leaders. Contributed to cross-team projects within Meta Israel, strengthening connections between creators, businesses, and digital platforms.
Managed a team of five employees and developed a marketing strategy. Oversaw content management and creation for social media platforms (Facebook, Instagram, YouTube, Telegram, WhatsApp). Initiated and managed digital projects in the fields of education, women's empowerment, and LGBTQ+ community support. Managed video productions and live broadcasts on Facebook.