United States
I lead marketing for two very different brands: Mattracks, the original inventor of rubber track conversion systems built in northern Minnesota and used worldwide, and Kick’n Up Kountry, a Midwest music festival built on community, hard work, and unforgettable experiences. I’m also a motorsports broadcaster for the Cor PowerSports National Cross Country Snowmobile Racing Circuit and the IWA International Watercross Association, where I get to help tell the stories behind the racers, the teams, and the people who keep these sports alive. I love learning the audience. Understanding buyer behavior, building demand, creating full-funnel marketing strategies, and figuring out the right formula to reach people in a way that actually connects. I’m a junkie for trends, strategy, storytelling, and the “why” behind what makes people stop, click, buy, show up, or believe in a brand. And yes, I love AI. I use it, I learn from it, and I believe it is changing the way we work. But I will always love human connection more. The best marketing still comes down to knowing people, earning trust, and creating something that feels real. My background spans workforce development, global brands, manufacturing, powersports, agriculture, military, live events, and motorsports broadcasting. Through all of it, my focus has stayed the same: clear messaging, smart strategy, demand generation, full-funnel marketing, and marketing that supports sales, builds trust, and drives real results.
Proud to serve as a board member supporting workforce development across Northwest Minnesota. In this role, I help bring an employer and community perspective to conversations around talent attraction, workforce readiness, career pathways, and regional economic growth. The Northwest Minnesota Workforce Development system brings together business leaders, education partners, economic development organizations, community groups, and workforce professionals to better serve both employers and job seekers across the region. Local Workforce Development Boards help guide workforce priorities, strengthen partnerships, and align resources to support stronger communities and a more competitive regional workforce. As someone passionate about business, manufacturing, marketing, and community growth, I’m excited to help support solutions that connect people to opportunity and help Northwest Minnesota employers build the workforce they need for the future.
Representing Mattracks, I serve as a full-time Advisory Council Member for the Highway Two West Manufacturers Association. In this role, I share expertise in marketing, recruiting, and all things manufacturing, helping members navigate challenges and opportunities from the local community to the global stage. My focus is on building connections, strengthening regional manufacturing, and supporting the growth of innovative companies across our industry.
I spearhead the strategic direction and execution of marketing efforts that amplify our brand, drive innovation, and engage audiences worldwide. My leadership focuses on: Developing powerful, data-driven marketing strategies across agriculture, military, and recreational markets. Elevating brand visibility and engagement through SEO, social media, and high-impact digital campaigns. Orchestrating memorable events and experiences, including milestone celebrations like the 30th Anniversary Night of Lights. Collaborating with cross-functional teams to align marketing with cutting-edge product innovations. Analyzing market trends and performance metrics to maximize ROI and ensure measurable success. With a passion for creative storytelling and a relentless drive to connect with diverse audiences, I am committed to positioning Mattracks as the global leader in tracked vehicle solutions. Let’s talk about the future of innovation and how we can build it together!
B2B Growth Manager with a track record of driving revenue and lead generation initiatives. Stood up and led transformative Account-Based Marketing strategies, converting MQLs to $100M+ in revenue-generating SQLs in under 4 months. Orchestrated webinars resulting in $9M+ in new lead generation revenue. Revamped sales enablement training for social selling, enhancing team capabilities and revenue growth. Established a Women in Leadership Employee Resource Group (ERG) that was about to be adopted across the organization. Recognized with colleague spotlight nomination for exceptional performance and impact. Collaborated with executive leadership to define and implement processes aligning with strategic goals for executive sponsored connections driving wallet share and market share. Skilled in leveraging data-driven insights to craft personalized, multi-channel campaigns. Expertise in closely aligning marketing efforts with sales objectives for quantifiable results.