Daniella Skific

Senior Sales Director at Screenverse

Greater Chicago Area

About

Experienced national and regional advertising account executive with record of exceeding sales expectations by helping clients reach their marketing goals through successful multi platform campaigns. Experience in print, digital, events, custom content, and OOH sales to a range of industries that include financial institutions, healthcare, air travel, fashion, technology, education and non-profits.

Experience

  • Screenverse (Greater Chicago Area)
    • Senior Sales Director
      Oct 2024 - Present · 1 yr 9 mos

      Spearheading sales initiatives for programmatic and direct advertising across a network of 100,000+ digital screens nationwide. Managing and mentoring a high-performing Midwest sales team, driving collaboration and achieving sales targets.

    • Midwest Sales Director
      Feb 2023 - Oct 2024 · 1 yr 9 mos

      Screenverse is a specialized provider of advertising options for digital screen networks with more than 100,000 screens nationwide with coverage across billboards, grocers, convenience stores, urban panels, bars & restaurants, and more! In my role at Screenverse, I direct sales initiatives that expanded our digital advertising footprint across various sectors. By leveraging data analytics and fostering strong client relationships, I successfully increase revenue and market presence. My focus on innovative advertising solutions positions Screenverse as a leader in the industry.

  • Volta Charging (4 yrs)
    • Director Media Sales
      Feb 2022 - Feb 2023 · 1 yr 1 mo

    • Senior Account Executive
      Mar 2019 - Feb 2022 · 3 yrs

      Volta offers brands high visibility advertising and sponsorship opportunities on electric vehicle charging stations. Located in premium locations nationwide. Our free-to-use stations make a progressive impact on the environment and elevate conventional sponsorship to make a difference.

  • Crain's Chicago Business (7 yrs 5 mos)
    • Senior Integrated Sales Executive
      Jan 2015 - Mar 2019 · 4 yrs 3 mos

      Specializing in the financial, education, healthcare and air travel categories to connect with Crain's Chicago business decision maker audience through integrated print, digital, custom and event platforms.

    • Account Executive
      Nov 2011 - Dec 2014 · 3 yrs 2 mos

      Helped build and grow Crain's Custom Media - a brand new division of Crain's Chicago Business encompassing projects such as industry-specific supplements, thought leadership columns and webinars. I facilitated the sale of new custom publishing products across print, digital, and events platforms.

  • Media Consultant at CTM Media Group
    Apr 2010 - Jul 2011 · 1 yr 4 mos

    Sold advertising solutions to clientele in Southern Florida looking to reach tourists.

  • Account Executive at Modern Healthcare Magazine
    Nov 2003 - Jul 2009 · 5 yrs 9 mos

    Sold advertising for leading weekly healthcare business news magazine.