Vienna, Vienna, Austria
Kreativer und konzeptionell starker Marketing- und Kommunikationsprofi mit über 20 Jahren Erfahrung. Erfolgreicher Gründer, Projektmanager und Kommunikationsstratege für Start-ups, Konzerne, Agenturen und Wahlkämpfe. Schwerpunkte: digitale Kampagnen, Performance Marketing, Content & PR, agile Führung und skalierbare Plattformmodelle. Fachliche Schwerpunkte • Growth & Performance Marketing • Kampagnensteuerung, Content & Social Media • UX, CX, E-Mail-Marketing, CRM, ERP • Search Engine Marketing & Optimization (Google Ads Certified) Projektmanagement & Leadership • Agile Projektführung (Scrum, Kanban) • Projektmanagement auf PMP-Level • Kommunikationsberatung auf C-Level • Teamführung & Agile Coaching Unternehmerische Kompetenzen • Start-up Pitch & Fundraising • Plattformentwicklung & Go-to-Market • Strategisches Denken & kreative Lösungsfindung Tools & Tech • Google Suite, Microsoft Office, HubSpot, Meta • SugarCRM, Atlassian (Jira, Confluence), u.v.m. • Generative AI & Prompting – strategisch fundiert, aktuell in Vertiefung (u.a. Udemy, Google, ChatGPT-Pro)
As a creative project manager with over 20 years of experience, I will help you unleash the full potential of your creative projects by serving as a hands-on servant leader, working alongside your and my team to successfully guide projects to completion.
Reporting to: Interim CEO Revitalized the perception of fretello, a guitar learning app. Successfully grew the social media audience from nearly zero to over 15,000 monthly users, of which 50% didn't follow fretello yet. Achieved significant cost savings amounting to five figures annually. Developed an action plan for future growth activities.
An exciting substitute/interim freelance role with Austria's leading delivery services platform. Internal communications (Head of Rider Communications) and campaigning during the rebrand from mjam to foodora.
Start-up-management, conversion-based performance marketing (for trial users), public and investor relations.
My Netzgarten GmbH was a playground for projects of all kinds. Besides a wide range of digital marketing activities the most successful project was DJ EXPRESS, Austria's leading party agency. Between 2005 and 2017 we arranged more than 300 DJs at more than 10.000 parties - all over Austria. We worked for 40 of the top 50 companies in Austria. Our performance culminated in 2012 when we played 35 events simultaneously. Finally in 2017 I sold the DJ EXPRESS to my most popular DJ because I wanted to finally start something new.
I was Hassia's Digital Marketing Manager in times when this designation was not even common. I was responsible for the support and further development of all the company's websites. For our corporate portal hassia.com we received the award for the best website in the German mineral water industry. Based on my briefings, the first brand websites of the premium brands Hassia, bizzl, Rosbacher and Elisabethen were created. In addition, we developed Hassia's first B2B retailer shop based on my concept. I was also responsible for managing the external call centre that handled the consumer hotline.