United States
I've run a three-week guerrilla marketing campaign for Proper Wild managing a team of 8, handling all logistics from van rentals/procurement to routing, scheduling, and execution. The campaign was completed 3 days early, under budget, and covered more ground than any year prior. I've partnered with NIKE run to do build custom signboards for the Boston Marathon and built an e-commerce platform from scratch that drove a 206% increase in web traffic. When I'm trusted with the full picture, I deliver wholly. I love the creative chaos of field work and the strategy behind it. I'm at my best when I'm wearing a lot of hats — managing teams, working cross-functionally, and figuring out whatever needs adjusting to get the job done correctly for the end client. When I'm not in the field you can find me training for ultramarathons or spending time with my wife and dogs.
Led a complete website redesign and e-commerce transition to Shopify for MRT Jewelers, including API integration, UX/UI overhaul, and improved navigation Developed all original design and photo assets, implemented SEO optimization, and launched an integrated purchasing platform resulting in a 206% increase in web traffic & customer data capture
Led a complete website redesign for brick & mortar retailer, migrating to a Shopify platform. This included API integration, enhanced UX/UI, and improved navigation resulting in a 206% increase in web traffic and data capture. Created & managed SKU setup and maintenance across product categories both online and in-store. Served as point of contact and fostered relations between Retail Support, cross functional teams, & all vendors.
Managed and executed field marketing, guerrilla, and wild-posting campaigns for end clients such as Nike, YETI, Olivia Rodrigo, Wu-Tang Clan, TopoChico, either directly, or thru agencies. Led a 3-week, 8-person Proper Wild sampling campaign across Greater Boston, handling all logistics from van procurement to routing and execution. Campaign completed 3 days early, under budget, and covering more ground than any prior year Planned and executed brand activations and live events for Turbo Tax, Boston Bruins, and NIKE RUN, including installation, operation, breakdown, and securing city and state licensing compliance
Partnered with agencies or directly with end clients to execute experiential marketing, digital campaigns, and OOH advertising runs for end clients like The State of Maine Tourism Board, Olivia Rodrigo, Wu Tang Clan, & more. Acted as field manager overseeing teams of up to 15 while handling installations & securing proper licensing to adhere with city & state legislature for events like The Boston Marathon, NHL Winter Classic, and NIKE RUN. Created and analyze reports to increase knowledge of customer datasets.
Personally averaged $1.4M in yearly gross revenue managing a portfolio of 1,500+ luxury B2B/B2C clients, with a 12% cold conversion rate Drove store Google review rating from 2.5 to 4 stars (4.5 personal average) and led an internal seminar on sales psychology, customer journey, and de-escalation techniques
Managed portfolio of 1,500 luxury B2B/B2C clients, averaged $1.4M in AGR while maintaining highest repeat customer rate through rigorous follow-up and pipeline retention. Guided clients through complex spatial planning, mood board creation, and custom furniture order configurations; ensured absolute measurement accuracy and integrity when translating client specifications into final order forms. Served as the primary retail point of contact for the Boston market, seamlessly collaborating with cross-functional partners, internal corporate teams, and local vendors to resolve customer journey discrepancies and streamline order logistics.