Basel, Basel, Switzerland
Observe - understand - develop, human centered design is my passion! I am working as an interaction designer for my own company associés, a small swiss based design consultancy, that is specialized in user research, ux design/ interaction design and testing for products and services, together with my partner Mario Giudici. We are always interested in new projects and all sorts of collaboration formats: contracting, freelance, permanent, lecturing etc. After studying visual communication with special focus on digital design, interaction and animation in Basel, I began to work both in Switzerland and abroad. From an early stage, I put my focus on human-centered development of various types of solutions and became a acknowledged expert in that field. I am a also founding member and former board member of the Swiss Usability Professionals Association (UPA), today UXPA. I am an passionated design researcher (qualitative research) and starting from there, I can develop visionary but yet pragmatic solutions in various fields (industries, organisations), and this not only for digital solutions.
Fachlehrer Interactive Media Design (IMD) und HF Interaction Design (IAD); Bildungsgangleiter HF-IAD; Prüfungsexperte EFZ, Swiss Interactive Media Designer (SIMD), Schule für Gestaltung Basel Teacher for Interactive Media Design (IMD) and HF Interaction Design (IAD); Head of Departement HF-IAD; exams expert, Swiss Interactive Media Designer (SIMD) @ Basel School of Design
Lectures in Digital Marketing at KAI, Advanced Studies of Architect`s and Engineer`s Competence/ MAS ETH GPB / CAS ETH UFAI
associés help businesses develop their products and services to be useful, efficient and enjoyable for their target group. Ideal Interaction – Better Business – As Simple As That User research, interaction design and testing for better products and services.
User Research and UX-Concepts for digital products and services: Solution design based on human-centered-design principles and design-thinking methods. Organisational consulting and development: Digital- and Process-Innovation, Corporate Identity, Branding, Marketing, Human-Ressources, Sales and Process-Management. B2B and B2C project-areas: - Finance-Solutions (Insurances and FinTech) - Industry-/ Enterprise Digitalisation and Software-Solutions - Solution design for Tourism and Leisure - Web-Solutions for Commercial Corporations and Retail - Government-Solutions - Startups-Acceleration - Solutions for Cultural Institutions Client list see: www.yoo.digital
Development of a better user experience and higher usability of new business support systems. Conception and implementation of a qualitative user study. Interaction design and user experience design in the development process of the new business support system.