Berlin, Berlin, Germany
🙋🏻♂️ Experienced marketing strategist with a demonstrated history of developing and executing brand campaigns for diverse audiences. 🏓 Skilled in digital marketing, content creation, and advertising within the fashion and cultural industries. 🎓Honours graduate of the Amsterdam Fashion Institute with a specialisation in visual culture and marketing theory.
Foam Fotografiemuseum Amsterdam is an international and multifaceted photography organisation. Responsibilities as a Digital Marketing Strategy Lead: • Re-envisioned the email marketing strategy to drive growth by implementing refined audience segmentation and a revamped content approach, resulting in an average 4% increase in open rates and a 7% boost in click-through rates. • Enhanced Google Ads strategy to improve visibility among both local and tourist audiences in Amsterdam, establishing a scalable framework for sustained future use. • Directed comprehensive campaign strategies for major exhibition openings, overseeing OOH campaign production and synchronizing these efforts with digital marketing initiatives to maximize engagement.
Fotografiska is a space for exciting visual art, a forum for discourse, and a destination for world-class food and beverage experiences. Responsibilities and accomplishments: • Increased online engagements by 200% through the introduction of video reels and user-generated content. • Brand lift study showed that our paid media efforts increased brand awareness (+7%) and action intent (3,3%) in September 2023. • Developed and implemented strategies for email marketing, web, and social media. • Managed a team of copywriters and content producers in creating daily social media content. • Introduced advisory meetings on the optimisation of CRM systems. • Closely collaborated with our paid media and influencer agencies to reach our KPIs. • Weekly KPI analysis and reporting.
Foam Fotografiemuseum Amsterdam is an international and multifaceted photography organisation. Responsibilities and accomplishments: • Generated 10% more paid applications for Foam Talent Call through an increased focus on retargeting (paid media) in 2023. • Generated 40% more online engagements by motivating visitors to create captions for the artworks in the museum (part of Caption This OOH campaign) in 2022. • Developed a guide for inclusive writing and a policy for sensitive content. • Introduced advisory meetings on target group segmentation, positioning and channel strategy for project leads and content creators. • Management of all digital marketing channels, including social media and email marketing. • Campaign management for larger exhibition and talent projects. • Weekly KPI analysis and reporting.
In 2015, Vogue named Hutspot one of the leading concept stores in the world. Responsibilities and accomplishments: • Introduced and managed the organic social media strategy. • Art-directed fashion editorials/e-comm for brands like Samsøe Samsøe and Selected. • Introduced influencer marketing and UGC strategies. • Managed social ads (FB/SEA) and SEO writing.