New York City Metropolitan Area
With over 20 years of experience, I've developed and executed strategic marketing plans across large organizations in the commercial real estate and technology sectors, among others. I've successfully managed multifaceted marketing campaigns that have contributed to a 37% revenue increase over two years, demonstrating a strong ability to drive business growth. My career is marked by a consistent record of achieving and exceeding performance goals, and I am committed to continuously applying this expertise to advance strategic initiatives in dynamic environments. -B2B Marketing Strategy -Project Management -Digital Marketing -Cross-Functional Team Leadership -Inbound Lead generation -Customer acquisition -Account Management -Public Speaking & Presentation Skills -Marketing Analytics -Business Operations
responsible for the support, management and logistics for our small business conferences, workshops, and expo strategy; design and implementation of small business into Business Unit channels; and manage the inventory and self-serve ordering platform for program collateral and merchandise. p Part of the Responsible Business marketing organization. Overall responsibilities include: Manage Responsible Business program events Manage event exhibit property needs and logistics with assigned vendor Determine, produce, and ship collateral, merchandise and signage Collaborate with other Client business units on event support Work with marketing managers on pre and post event email support Track results based on event KPIs Manage program collateral and merchandise across responsible business programs Manage asset ordering platform Review program merchandise inventory monthly with marketing and program managers Monthly reporting on program asset requests, including: Collateral and merchandise usage Stack rank client and partner usage Evaluate production and shipping costs and work with vendor on improving efficiency of program Seek feedback on assets offered and platform experience from internal and external stakeholders and provide recommendations to optimize program
With a focus on commercial banking, I lead the strategic development and execution of marketing programs for new customer acquisition, retention, and cross-selling. Managed Marketing projects for assigned Lines of Business: Commercial Real Estate | Technology banking | Corporate Social responsibility | Community Lending Women in business | Premium Financing | Cannabis banking | Environmental Social and Governance Council | Valley Ventures Spearheaded the creation of impactful marketing campaigns like Beyond the Balance Sheet from concept through execution, collaborating closely with business leads and stakeholders. YTD this series has generated 328 Unique Viewers with 634 total views with an average duration of :56 seconds. We also have 1490 views on the landing pages YTD and 1007 unique users Maintained strong relationships with all internal and external teams, including digital, social media, content, and PR, ensuring seamless campaign execution
Built systems for daily prospecting and conversion activity Systems together generated approximately 175 daily prospects MQL and SQL were segmented into specific lists and added to appropriate behavioral campaigns campaigns included content based on frequently asked questions by buyers/sellers and investors Used Well performing organic content as ads in paid social media advertising, search engine advertising, pay per click campaigns to generate more prospects 28% conversion to customer 25 Homes Listed for Sale 70% of Homes listed for sale converted to sold 7.6 Million in Gross Commissions generated 25 Listings Taken 70% of Homes listed sold 7.6 Million in Gross Commissions generated
Part of the founding group that created an out-of-the-box business plan and go-to-market strategy. I led the company's expansion into digital marketing in 2016, building a new technology stack and smart integrations for inbound marketing, sales, and customer service. I helped develop our web presence to be fully optimized and made sure our content followed SEO Best practices Built behavioral workflows to nurture persona through all phases of buyers' journey from MQL to SQL to customer Defined protocols for analyzing metrics and key performance indicators, Raised site traffic by 46% 14% Higher than the stated goal Generated an average of 30+ marketing-qualified inbound leads per week Efforts resulted in a 28% sales increase in 2018 Incorporated a two-tier Account-based Marketing strategy targeted at our buyer persona. This strategy resulted in a 37% rise in revenue in 24 months This strategy resulted in being hired by brands like. Emblem Health, Neighborhood Health Providers, Mt. Sinai Medical Center, St. Joseph’s College, T- T-Mobile, AT&T, Western Union, Jamaica Board of Tourism, Saint Peter's University, McDoanld’s, Metropolitan College of New York, and many others 87% renewal rate from 2009 - 2015, 85% Client Satisfaction Score for legacy clients, and 94% for new clients