Daniel Goldstein

HR Director & Strategic Business Partner | Ex-Amazon | DEI & Talent Transformation | AI-Driven People Innovation

Anaheim, California, United States

About

HR Director & People Innovation Leader with 10+ years of global experience driving workforce strategy and organizational transformation at scale. At AWS, I architected HR strategy for Data Center Infrastructure Operations across AMER, EMEA, and APJC, directly impacting 16,000+ employees. As the Founder & CEO of Sentiflux, I am currently pioneering AI-powered sentiment platforms that detect culture risk and automate growth planning. I specialize in: Global Scalability: Delivering complex DEI and workforce systems in highly regulated global markets. Product-Led HR: Building proprietary AI engines that bridge the gap between employee feedback and executive action. Strategic Partnership: Aligning with Legal, Security, and ER to ensure enterprise-grade data confidentiality and operational excellence. Passionate about simplifying operations and future-proofing the employee experience through the intersection of human empathy and AI fluency.

Experience

  • Sr. Director, People at HG Insights
    Mar 2026 - Present · 4 mos

  • Founder & HR Director at Sentiflux
    May 2025 - Present · 1 yr 2 mos

  • Human Resources Director at Amazon Web Services (AWS)
    Oct 2021 - May 2025 · 3 yrs 8 mos

    Directed global HR strategy across AMER, EMEA, and APJC. Led sentiment platform expansion, DEI scaling, and AI-driven HR systems supporting 16,000+ employees. Operated at Principal-level scope, partnering with VPs and COEs to future-proof org design and people strategy.

  • Human Resources Manager at Amazon
    Jul 2017 - Oct 2021 · 4 yrs 4 mos

    Led HR across multiple fulfillment centers. Delivered $1.3M in savings via retention initiatives, launched bilingual onboarding, and built promotion pipelines. Supported union readiness and workforce stability across high-volume ops.

  • Customer Service Manager | HR Lead at Guitar Center
    Jan 2016 - Jul 2017 · 1 yr 7 mos

    Managed front-of-house ops and served as HR point of contact. Improved team engagement, reduced conflict, and strengthened service quality through coaching, hiring, and internal mobility efforts.