Castle Hill, New South Wales, Australia
As a marketing leader with over 12 years of experience, I specialize in crafting strategic, results-driven marketing initiatives that align with business objectives. Currently, as Marketing Manager at Brooks Australia, I focus on enhancing B2B engagement, implementing CRM systems, and driving impactful marketing strategies to promote innovative fire safety solutions. My work empowers teams to deliver customer-centric campaigns that enhance brand value and contribute to business growth. Previously, I contributed to transformational marketing projects at Amark Group, including improving e-commerce UX and maintaining a leading SEO position in the tile and stone industry. With a proven track record in B2C and B2B marketing, I excel at stakeholder collaboration, mentoring teams, and leveraging data-driven insights to deliver measurable outcomes. My approach combines strategic vision with a commitment to innovation and excellence in marketing execution.
Bathroom Products Australia (BPA) is the subsidiary company of Roca Group the world’s leading bathroom products manufacturer supported by a network of 76 factories in over 170 markets. A multinational corporation with manufacturing capabilities and design centres around the world allow product design to meet the standards and requirement of the Australian market.
• Successfully launched 3 new product lines and 2 new brands from initial designs to market release. Currently working on 3 new lines (Product Development – Product Launch). • Coordinated Product information, campaigns, coding and pricing updates with the Merchants channel (Reece, Tradelink, Samios, Bunnings, Plumbing plus, Pscoop Co-op) • Developed Genetec’s Brand guidelines, Website, Product Manuals, Catalogue, Professional Product images Bank and Sales Collaterals. • Implemented Digital Marketing campaigns by launching an online channel, structuring EDM’s, Social Media, SEM & SEO strategy. • Leading a team of 4 design, marketing and IT professionals. • Created an Inhouse Graphic & Technical Design operation. Supporting Genetec’s Commercial operation • Coordinate Tradeshows event logistics and execution. (Architects, Construction, Hospitality, Infection Control prevention, Merchants instore events) • Develop end to end of B2B marketing strategies for Genetec’s main targets. Infection Control Prevention, Architects, Plumbers. • Defined and Compiled insights of key markets to create solutions for the main targets: Infection Control Prevention, Specifiers ( Designers, Architects, Builders ), Merchants and Plumbers • Awarded the Employee of the year 2018 - 2019
• Increased app downloads by 25% across territory. • Delivered Key presentations for clients to manage POS database information and logistics optimisation through Eatappy. • Conducted Marketing training sessions for restaurant owners and managers on how to increase app downloads and sales. • Created, developed and maintained professional contacts across assigned territory.