Switzerland
I believe clarity is one of the most underrated drivers of success, performance, and happiness in business. Over the years, I’ve seen how often businesses do not struggle because of a lack of ambition, talent, or effort. They struggle because of too much friction, too little focus, and unclear priorities. When clarity is missing, everything becomes harder than it should be: marketing loses direction, sales becomes inconsistent, teams get busy instead of effective, and leaders carry more than necessary. That is why I care deeply about building and leading with clarity. My focus is on creating momentum through: • clear vision, strategy and priorities • clear positioning and differentiation • clear sales process and scripts • systems for scaling • sustainable growth • less friction • use of AI I am especially interested in the intersection of commercial leadership, business clarity, and building organizations that perform without burning people out. My perspective has been shaped by leading a corporate scale up, founding 3 companies, scaling 6 startups and scaleups, and coaching of founders. My philosophy: Work smart, not hard. On this profile, I share thoughts, lessons, and observations around leadership, growth, clarity, and building better businesses.
Responsible for commercial leadership, market development, and strategic growth in a complex B2B environment. Focus areas include: • shaping commercial priorities and direction • aligning marketing and sales around common goals • strengthening go-to-market execution • reducing friction in processes and decision-making • building momentum through focus and clarity • driving sustainable growth with strong partnerships and market presence This role reinforces a belief that continues to shape my leadership approach: businesses perform better when priorities are clear, teams are aligned, and execution stays focused.
Coaching, Consulting and Mentoring for Founders and Entrepreneurs - Gain Clarity about personal purpose to create a startup or become and be a leader - Clarity about all business aspects like positioning, marketing, sales, team, finances - Evaluating and creating successful business plans and stories for financing purposes with Founders - Independent Developing and Training of Pitches for "Höhle der Löwen" Switzerland with Founders
Built and developed the business with a focus on growth, positioning, execution, and sustainable momentum. Key contributions: • developed strategy and commercial direction • built market presence and growth initiatives • created structure, focus, and execution discipline • aligned business development, marketing, and sales • contributed to scaling the business through clear priorities and systems
Founder of Relevance Analytics AG with a Business Angel. Developed and offered a leading SAAS Platform for Retail Analytics. Customers and Partners in EMEA. Sold in 2017.