San Francisco Bay Area
Most B2B SaaS companies optimize tactics when the fundamentals are broken. They're layering on more activity without fixing the underlying structure. More campaigns. More content. More noise. The gap between companies with clear GTM foundations and those without is getting wider. I help founders and executive teams build the structural clarity that makes GTM compound instead of just scale. WHO I WORK WITH I partner with two types of companies: → Building GTM from Scratch (Seed - Series A, $1-10M ARR) You have product momentum and early traction, but GTM is still ad hoc. You need category positioning, narrative architecture, and demand systems aligned before you scale. → Realigning GTM at Scale (Series B+, $10M+ ARR) Growth has plateaued despite increased activity. What worked at $5M doesn't work at $30M. You need structural realignment so the fundamentals work again. WHAT I DO I don't do audits or recommendations. I build the systems with your team through strategic advisory or embedded leadership, then make sure you can run them independently. Category Positioning & Narrative Strategy: Map the evolution from what your product does today to the category you'll own tomorrow. GTM Structure & Systems: Design the operating model that aligns product, marketing, sales, and customer success around a unified category story. Demand & Growth Programs: Build and execute programs that amplify your category position rather than generic noise. Leadership & Team Development: Hire and coach marketing teams, establish operating rhythms, and transition to permanent leadership when the foundation is solid. By the time we're done, your team has the structure to run this without me. BACKGROUND 15+ years leading marketing and GTM at B2B SaaS companies from $1M to $170M ARR across vertical software, field service, health tech, construction tech, and enterprise platforms. I've built GTM from scratch at early-stage companies and realigned it at scale when growth stalled. I know what works at each stage because I've shipped it. Based in the San Francisco Bay Area. Always happy to talk GTM strategy.
Fractional CMO and GTM strategy for B2B SaaS, vertical software, and AI-first companies. I partner with founders and executive teams at two critical inflection points: → Building GTM from scratch (Seed & Series A, $1-10M ARR) → Realigning GTM at scale (Series B+, $10M+ ARR) Services include category positioning, GTM structure, demand programs, and leadership development.
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