Hamburg, Hamburg, Germany
Passionate about unleashing the full potential of Low-Altitude Economy and AI-Agent Business Models. Experienced business leader and entrepreneur in durable consumer goods and future technologies. 15 years of experience in international cultural contexts (Asia-Europe-Africa). Capable and experienced with making things happen in business and organisational development. Specialist in international B2B2C business strategy, business development & corporate communication. There is always a smarter and more effective way - never stop improving and learning! The greatest gift from my time in Asia: Perspectives.
Asiapilots is an AI-Agent-Powered consultancy, providing business and company information from Asian markets - especially for future tech sectors like low-altitude economy, e-mobility, green tech, life science, but also all traditional industries. With our inhouse developed and trained AI-Agent-Teams we are able to execute highly efficient, targeted research that enables us to provide next generation supplier search, innovation scouting, competitor mapping & tracking and customer identification.
Salt & Pepper is a leading B2B communication and marketing agency for German-speaking companies in China – specializing in Localization 3.0: the holistic repositioning of brand, communication, and market strategy in the Chinese market. Since 2017, Salt & Pepper has been serving clients from the DACH mid-market segment, hidden champions, and international market leader - from brand strategy and corporate foresight trips to video production, webdesign, and WeChat channel operations. Our Mindset: B2B Brand & Marketing Communication is Business Development and therefore always sales-oriented. Why "Salt & Pepper": Salt and pepper are the fundamental seasonings in kitchens around the world – and yet they are used in remarkably different ways from country to country. The same principle applies when it comes to the successful localization of B2B communication and marketing.
The KoWinChi training programme prepares scientific and science support staff at universities, research institutions and RTOs for cooperation with China (incl. a China Competence Certificate). The programme was developed by Julius Maximilian University of Würzburg and Friedrich Alexander University of Erlangen-Nuremberg with the support of the Federal Ministry of Research, Technology and Space. Providing facts, figures, and practical insights about the Innovation System Greater Bay Area and its numerous future tech and innovation clusters as well as first hand experiences of working with local governments, innovation and economic promotion agencies, tech accelerators, start-up centers, and (state-owned) enterprises in China's innovation ecosystem. To answer the question: How is Innovation developed and managed in China?!
Invest Huangpu is the European Economic Promotion Office of Huangpu District which is located at the heart of Greater Bay Area (GBA) - the world's largest Mega-City-Cluster and Global Innovation Hotspot for future technologies like Low-Altitude Economy, Autonomous Driving, Robotics, ICT, or Life Science in the South of China, Establishing the European organisation from scratch. Defining and implementing the go-to-market, communication, service and stakeholder strategy for 15 European countries and 6 future technology industry segments. Building and leading a multinational team of five, with full budget and personnel responsibility. Reporting directly to the investment promotion centre/bureau in Guangzhou Development District and navigating a complex internal stakeholder ecosystem of Chinese government agencies and state-owned enterprises.
Blum is the world market leader for kitchen and furniture fittings with 9.300 employees and a turnover of Euro 2.3 Bil per year. The Blum group is exporting to more than 120 countries and has more than 30 subsidiaries. In China the company has 7 sales offices and 7 logistics centres in major cities across Mainland China as well as a 58,000-square-meter, fully automated factory and staff of more than 400 in sales, marketing, logistics, production, and administration. Leading and executing strategic and business development initiatives: Establishing and leading the Blum Group's first E-Commerce team; Establishing the Blum Group's first E-Commerce store on Tmall with full channel and P&L responsibility (profitable after 9 months, incl. SAP integration); Leading Shanghai HQ refurbishment and construction project with full project, design, and budget responsibility (>2,000 sqm, two floors, building gutting, execution during full business operations); Leading Shanghai HQ showroom construction project with full project, design, and budget responsibility (>800 sqm); Developing Blum China's WeChat channel to >100,000 followers (incl. O2O commerce and marketing campaigns); Designing and executing Blum China's market intelligence framework (incl. >3,500 Chinese household visits for Blum-Rehau middle class survey and a China-wide kitchen research); Representing Blum as key liaison with Chinese and European industry associations; Developing and implementing Blum China's CSR program. Leading a small customer distribution channel development project (incl. >1,000 customers' requirement research and UCLA-NUS EMBA management practicum cooperation).