New York, New York, United States
I started my career in political campaigns and public affairs, and today I help organizations build and measure their reputation. Over the past decade, I’ve managed more than $1B in paid media investments and helped shape the field of reputation marketing, with a focus on data and measurement. At Amazon, I serve as a Chief of Staff–style partner to the VP of Reputation & Content Strategy. Our team shapes how Amazon shows up across paid, owned, social, and internal channels, grounded in research, insights, and technology. Before Amazon, I was a Senior Director at Bully Pulpit Interactive, where I worked with companies, campaigns, and causes to change minds, win elections, and raise funds. I’m also a founding member of Project Healthy Minds, a tech-driven nonprofit building a digital marketplace for mental health services.
Chief of Staff to VP of Reputation & Content Strategy, who oversees research & paid advertising, social media, corporate newsroom, internal communications, and communications technology.
Led U.S. paid media for Communications & Corporate Responsibility.
Project Healthy Minds is a non-profit venture that confronts a defining issue of our generation: the growing mental health crisis. We build anti-stigma campaigns that change attitudes, technology that makes it easier and faster to discover help, and partnerships that expand access to care.
Communications consultant to Bully Pulpit Interactive, The Next 50, and other organizations.
Led a team of strategists and managed several of the agency's largest client relationships. My work on behalf of clients led to legislative and electoral victories and was recognized by the American Association of Political Consultants. • Managed $200M+ in paid media across digital, TV, out of home, audio, and influencer partnerships. • Led the digital advertising program for Mike Bloomberg’s Independence USA PAC during the 2018 election cycle, scaling to 27 simultaneous districts with an 85% win rate. Bloomberg called these expenditures, which helped Democrats secure a House majority, "some of the best investments he has ever made". • Led partnership with Fortune 100 client, building public affairs marketing program on sensitive issues including COVID-19 response and economic impact. • Guided the American Civil Liberties Union through unprecedented periods of growth in the wake of the 2016 presidential election, driving record-breaking fundraising, membership engagement, and advocacy.
At H+K Strategies, I helped build the agency's first Digital Analytics and Advertising team and managed several of the agency's largest digital engagements. • Website analytics for one of the world’s largest financial firms, recommending changes that drove a 75% year-over-year increase in traffic • Digital strategy for a leading national trade union and stakeholders in the North American energy industry • Email fundraising for an innovative charitable startup, developing strategies that increased the client’s email engagement by 30% and helped raise over $3mm