Greater Barcelona Metropolitan Area
Professional with over 22 years of experience in the MICE sector. I am a responsible, flexible, versatile, and results-driven professional, with strong negotiation skills, a high level of autonomy, and a proven ability to work effectively both independently and as part of a team. I possess excellent communication skills and a strong focus on delivering value and outcomes. Native Italian speaker, with full professional proficiency (written and spoken) in French, Spanish, and English. Good working knowledge of Portuguese and Catalan.
Capture new business in Spain for the Congress Department by development, implementing and executing the sales strategy. Monitoring and managing CRM database in a daily basis and maintain accurate records of all pricings, sales and activity reports. Support and represent Kuoni Congress Sales Structure at trade exhibitions and industry events. Monitor market and competitor activity, identifying growth areas and drive growth by expanding into new markets and segments. Put processes in place to ensure a high effectiveness ensuring high performance culture is installed and continuously improved. Proactively identify business risks and act promptly to mitigate them/minimise their impact.
• Researching, prospecting and qualifying leads. • New customer acquisition • Distribution of SaaS software for vacation rentals market in the B2B segment • Identification of growth potentials in the French and Italian market • Price negotiations and contract conclusion, followed by the retention of existing customers
International Account Manager responsible for the end-to-end management of MICE events, including incentives, conventions, and corporate events across international markets. Led promotional and marketing activities at international trade fairs, with a strong focus on business development, client acquisition, and long-term client retention. Key responsibilities included the preparation of commercial proposals, budget control, financial reconciliation, and full operational management of events. Managed supplier selection and negotiations, venue sourcing, hotel contract negotiations, and comprehensive event logistics, ensuring high-quality delivery for both B2B and B2C clients. Core competencies: International Account Management MICE Incentives, Conventions & Corporate Events Marketing & International Promotion B2B & B2C Sales Supplier Selection & Management Venue Sourcing, Negotiation & Contracting Hotel Contract Negotiation Client Portfolio Growth & Retention End-to-End Event Logistics & Operations Commercial Proposal Development Budget Management, Invoicing & Reconciliation International Trade Fairs & Sales Activities
Led the company’s market entry and establishment in Spain through the Barcelona office. Oversaw the creation and development of the logistics network, including warehousing, distribution, customer service, and after-sales support. Prepared management reports and, in close coordination with senior management, defined strategic objectives and implemented commercial policies to support business growth in the Spanish market.
Provided advisory services to bank credit cardholders in the Spanish and French markets, including promotional activities, sales support, and customer service.