Amsterdam, North Holland, Netherlands
Young but experienced pioneer with a strong track record in the digital world, currently leading the Data Proposition at Triple. Specialized in building teams and tailor-made Data/AI transformations for organizations and clients, I excel in guiding businesses on how to turn raw data into actionable insights, driving innovative decisions and optimizations. With a history of working with top A-list brands at Media.Monks and Triple, I help organizations transition into data-driven, data-savvy entities, empowering them to thrive in today’s competitive landscape.
Alt F Awesome is a Vibe Coding studio focused on rapid AI-driven building. We prototype, automate and ship: • AI tools & agents • Data products • Scrapers, dashboards and internal platforms Agency-quality output. Startup speed. Radically lower cost. Built for teams that want momentum, not meetings.
Bad Popcorn helps brands win visibility in the age of AI search. We build Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies that make brands show up in AI-generated answers — not just in Google links. What we do: • AI-search visibility audits (ChatGPT, Gemini, Claude, Perplexity) • Brand entity & knowledge graph positioning • Competitive AI-answer analysis • Practical GEO playbooks that teams can actually execute No vanity metrics. Just measurable presence where decisions are made.
As the Lead Data Solutions at Triple Alkmaar, I am building and leading a high-performing data team from the ground up, which now consists of over 20 FTEs. I define and execute the company’s Data & AI strategy—encompassing capabilities, thought leadership, sales, and client engagement—while aligning the entire organization towards data-driven growth. By hiring and managing top talent, including Data Engineers, AI Experts, and Growth Specialists, I ensure seamless collaboration across teams and deliver projects that optimize client KPIs. I am driving digital transformation for A-list brands like Heineken, Pfizer, citizenM, and BAM Group. Through strategic data architectures and advanced analytics projects, I empower clients to make data-driven decisions that unlock new efficiencies and opportunities. These efforts contribute to significant business outcomes, helping Triple generate over €2M in annual revenue.
Worked as Data Consultancy Manager at Artefact. Main contact for several big brands as Heineken, Cimpress, VidaXL and managing a data team with consultants and scientists. Main focus on MarTech (Automations, Modelling and RPA) and Web Analytics.