Reitmehring, Bavaria, Germany
With over 20 years of experience in the dairy industry, I currently lead as Head of Business Development at Privatmolkerei Bauer GmbH & Co KG. My role focuses on driving strategic transformation initiatives to future-proof cheese manufacturing across diverse business units and channels. By leveraging expertise in business innovation, customer relationship management (CRM), and strategic planning, I collaborate with teams to foster customer engagement and achieve sustainable growth. At Privatmolkerei Bauer, I prioritize aligning transformative strategies with the company’s culture while contributing to the dynamic field of international dairy commerce. My commitment to innovation and strategic execution enables our organization to remain competitive and adaptable in a rapidly evolving market landscape.
Strategic Transformation - Future Fit Cheese Manufacture
Strategy development and deployment.
- Establishment of the local Marketing Department for the MENA Region - Management Team for the Nigeria - JV - Business- & Product Development - Crossfunctional Project Lead - Strategic Planning, Execution and Monitoring - Social Media / Influencer Marketing - People and Money Responsibility - Retail Negotiations - Product Pitches, Brand Relaunch & Brand Building - I created a Local Hero - Agency lead - Public Relations & Trade shows
- Product Manager in the German HQ in charge of the MENA region (Also S-EU and CN) - New Product Development for the areas in cooperation with R&D Departments - Business Case Scenario Planning incl. board presentation and defending - Planning and Steering of Market Entry Mechanisms for the regions - Planning and Execution of Trade Shows - Private Label Management of ext. partners
- Junior Product Manager located in the German HQ serving South-EU, China and MENA - Managing Product Portfolios of Milk Powder, Cheese, Creams and Butter - Part of the "Added Value Kids Drink" Project for the Chinese Market - Managed a change in the European and German Food Law (LMIV) affecting the whole assortment