Los Angeles, California, United States
I'm a design leader, writer, product thinker, and user experience expert. I've been driving Content Design work at the intersection of media, gaming and emerging technology for over 15 years, helping define the future of the discipline while working at some the biggest names in the industry. I'm originally from Chicago, but have lived in California for the past 15 years. I'm currently working remotely from my well-decorated garage/music studio in Venice Beach. Feel free to take a look around and let's chat if you're interested in learning more.
Notable work and projects: - Led strategy and naming for Netflix’s first content-sharing feature, enabling members to share their favorite moments, developing the connective tissue between Netflix and social engagement. - Created the life-cycle concept and messaging strategy for Real-Time Voting, Netflix’s live interactive product experience, driving industry-leading engagement. - Led content design of Live & Sports content, including product experiences ranging from John Mulaney and Kevin Hart, to WWE, MLB and NFL.
Founder and lead content designer of the Horizon Pathfinding team, designing and defining the narrative and vision of the metaverse and our connected platforms. Led content design on: - Transcribing Meta’s immersive VR social experience to web and mobile devices. - Designing a converged Metaverse UI, bringing Meta’s VR platforms and immersive social experiences together. - This included leading work in content discovery, information architecture, design principles, vision and terminology- outlining and informing the next 5 years of metaverse projects for the company. - Created and launched Horizon Worlds' first content taxonomy system for events and world categories within Meta's social VR platform. - Launched Horizon Worlds' first game progression and reward system, allowing users to complete tasks and gain rewards, increasing user visits and retention. - Naming, taxonomy, and descriptions across AR and photo experiences on Meta's first hardware platform, Portal. - Cross-org leadership reviews and presentations, including work shown to the highest members of leadership at the company.
- Managed help experience for Facebook's AR/VR products, supporting all major launches and owning more than 400 individual articles for Oculus, Portal, and various AR/VR software experiences. - Led development and publication of internal writing standards for Facebook hardware and AR/VR products, including cross-functional buy-in from Content Design, Scaled Support Experience and Customer Experience teams. - Partnered with UX Research, Design and Engineering teams to execute a research study for in-home use and unboxing of Oculus Go, leading to various improvements in web-design, copy, product flows, and planning for future AR/VR products. - Regularly assisted AR/VR partners in Content Strategy, Product, Legal, Health and Safety, Intellectual Property, Design and Engineering teams with copy input, including work on Oculus Safety Centers, Health and Safety pages, Community Guidelines, abuse reporting flows, in-product messaging and more.
- Drove customer retention strategy for PlayStation Vue through marketing, engagement, support, user insights, and product initiatives and collaboration - User-facing copy writer, including self-help materials, intelligent in-app messaging, and support and social content - Led customer advocacy strategy, including support initiatives, call center retention programs, issue-response strategy, user insight gathering, and social strategy
- Reduced consumer churn and customer support contacts through product, process, workforce, and user experience enhancements - Developed cross-company partnerships and processes towards invaluable consumer insights and journey mapping via Product, Marketing, Customer Support, and Business teams
- Implemented series of process and feature improvements based on consumer journeys, real-time data, and customer sentiment analysis to reduce Customer Support contacts by 29% of projections in 2014, and address subscriber churn - Designed Hulu’s “Voice of the Viewer” scorecard and business process for company-wide adoption of analyzing end-to-end user experiences
Customer Support Advocate 2, Supervisor Head of CS Living Room Specialty Team - Cultivated department and user feedback to help communicate major bugs and product fixes to development teams - Researched and engaged viable metrics for representing product, team, and department improvements
- Assisted Level 2 teachers with in-class supervision, grading, and mentoring of Level 2 students - Supervised Recess and After School Care for Levels K-5