Bratislava, Bratislava, Slovakia
I’ve built my career at the intersection of marketing strategy and technical execution. Over the past 20+ years, I’ve developed The "Hybrid" Mind - the ability to speak both "Developer" and "Marketer" fluently. I’ve learned that the most brilliant marketing ideas fail if the IT infrastructure can't support them, and conversely, the cleanest code is useless if it doesn't solve a real customer problem. From my time at Northfinder I’ve specialized in turning complex digital chaos into streamlined operations. Whether it’s managing full-scale e-commerce platforms, integrating ERP systems, or scaling sales across marketplaces in 9+ European markets (SK, CZ, HU, PL, RO, SI, BG, AT, DE), my focus is always on delivery and measurable growth. I am a strong advocate for AI-augmented workflows, leveraging AI tools to accelerate project delivery, automate routine marketing tasks, and sharpen data-driven decision-making. What I bring to the table: The "Hybrid" Mind: I speak both "Developer" and "Marketer," acting as the essential bridge that ensures business goals are accurately translated into technical requirements. Agile & AI-Driven Delivery: As a PRINCE2 Agile practitioner, I combine traditional frameworks with modern AI tools to keep teams moving, optimize workflows, and hit deadlines without burning out. Global E-commerce Scale: Hands-on experience with international expansion, custom web development, and optimizing the entire customer journey from click to delivery. Core Expertise: E-commerce Strategy | Agile Project Management (Scrum/Kanban) | IT Product Management | Digital Transformation | Stakeholder Communication
Led the digital transformation from zero online presence to a €6M+ D2C international business within 6 years, operating across 9 European markets. Key Achievements & Impact: Scalable Infrastructure: Architected the complete digital ecosystem from scratch, successfully navigating and executing platform migrations from WooCommerce to PrestaShop and ultimately to Shopify to support rapid growth. Strategic Growth (€0 to €6M): Spearheaded the transition from a traditional wholesale model to a dominant D2C player, managing the integration of B2B solutions and global marketplaces. Organizational Scaling: Actively defined the roadmap for the internal digital team, identifying key roles and competencies necessary to sustain a multi-million euro operation. Technical Leadership: Managed multiple external development teams, ensuring that technical delivery (ERP integrations, API, UX) perfectly aligned with aggressive business targets. AI & Efficiency: Implemented AI-augmented workflows to optimize digital processes, reduce time-to-market, and maintain a competitive edge in a fast-evolving e-commerce landscape.
Strategically directed the digital presence for a holding group of 30+ companies across diverse industries, transforming their online identity from concept to full technical deployment. Key Achievements & Impact: Portfolio-Wide Transformation: Standardized and executed the digital strategy for dozens of individual brands, ensuring consistent visual identity and high-performance functionality. Full-Cycle Web Development: Led the end-to-end development of WordPress-based websites, managing everything from initial UX/UI concepts to final technical launch. Cross-Functional Coordination: Acted as the central hub between internal stakeholders and external vendors, streamlining communication and ensuring projects stayed on track and within budget. Campaign Execution: Developed and managed integrated online marketing campaigns that enhanced brand visibility and digital engagement across the entire holding portfolio. Process Optimization: Established workflows for managing multiple concurrent projects, significantly improving the speed of digital asset delivery for individual holding members.
Held full accountability for the P&L, day-to-day operations, and strategic scaling of major e-commerce brands, including wineplanet.sk. vino.sme.sk and elevazza.sk. Key Achievements & Impact: 360° Growth Management: Directed all performance marketing channels (PPC, SEO, Email, Affiliate) to drive customer acquisition and sustainable revenue growth. Conversion Rate Optimization (CRO): Collaborated on the technical optimization of e-shops, focusing on user experience (UX) and site performance to maximize conversion rates. Strategic Liaison: Served as the sole point of contact between senior management and technical delivery teams, translating business objectives into actionable development sprints. Data-Driven Leadership: Owned the entire analytics stack, using data to refine content strategy, build brand equity, and expand the active customer base. External Team Management: Led external development squads, ensuring all technical updates and new features were delivered on time and aligned with the marketing calendar.
Orchestrated the international expansion of e-commerce platforms across Central European markets, focusing on localization and technical scalability. Key Impact: Multi-Platform Management: Managed the design and deployment of localized websites on Magento and TYPO3, ensuring high performance across diverse regional markets. Cross-Border Leadership: Led international development teams to adapt and build country-specific platforms tailored to local customer behavior. Technical Translation: Acted as the bridge between marketing needs and technical execution, translating complex business requirements into functional solutions. Expansion Support: Coordinated all technical and marketing activities to ensure smooth operations during aggressive regional growth phases.
Day-to-day management of development and content for the online portal Avizo.sk and its associated projects (autovia.sk, profesia.sk). Acting as product owner, responsible for planning new features and discussing functionality directly with company management. Leading the internal development team and coordinating with the marketing agency to ensure smooth implementation. Driving feature development, increasing traffic, and strengthening the brand as a digital alternative to traditional print. Accountable for task definition, timelines, and quality of project deliverables.