Daniel Benhamo

Embedded Creative Leadership | Founder & Executive Creative Director at The Beach House

Los Angeles Metropolitan Area

About

Daniel Benhamo is a Cannes, Webby, Shorty, Ad Age, and Summit award-winning creative director and the Founder and Executive Creative Director of The Beach House, a Los Angeles-based creative studio operating as embedded creative leadership for brands and founders. Dan's work has shaped campaigns and brand films for Nike, Toyota, Dodge, Jaguar Land Rover, T-Mobile, Hulu, Adobe, YETI, HP, Coors, Carl's Jr, Dairy Queen, Red Robin, PetCo, Beats by Dre, and Insta360, among many others. His agency credits include 72andSunny, Doner, Chiat\Day, MediaMonks, R/GA, Doner LA, BBH LA, and Rock Paper Scissors. He edited Chris Cornell's final music video, "The Promise," tied to an Award-winning film. Across his career, this work has driven tens of billions of views and tens of billions in revenue. The Beach House is built for an era when single hero films and one-off campaigns no longer move companies forward. The brands and founders winning today world-build: continuous, coherent storytelling across every surface, in the same voice, with the same taste, evolving as the company evolves. Most agencies aren't structured for that. They bill by the hour, organize around senior pitches and junior execution, and operate at arm's length from the business. The Beach House is structured for the opposite. It embeds inside each client's business as the always-on creative leadership function, delivering across brand films, social, content, events, and original IP at the world-building cadence. The studio is built AI-native, with custom production workflows engineered in-house that compress timelines, expand creative range, and let the team output without sacrificing taste. Production is commoditized; what still differentiates is knowing what to make, when, and why. Recent engagements have driven 1,000%+ growth, unlocked Series A rounds, and reset category leadership across hardware, hospitality, and wellness. Dan started as a senior editor and grew into creative direction. That foundation taught him to think backwards from the story and gave him an early read on what the creator economy proved: volume, taste, and a coherent worldview beat committee-led production. The same instinct shapes how he uses AI. He is a deep AI practitioner who builds, maintains, and iterates on his own generative workflows daily, treating them as a force multiplier for taste, not a replacement. He hosts the Founder Dinner series, bringing operators and creative leaders together off-the-record, and is producing original content and brand films in hospitality, healthcare, and emerging hardware.

Experience

  • Executive Creative Director at The Beachhouse
    Jan 2018 - Present · 8 yrs 6 mos

    As Founder & Executive Creative Director, Dan leads The Beach House, a creative leadership studio operating as the embedded creative function for brands and founders. The marketing reality has shifted. The brands winning today operate at world-building scale: continuous, coherent output across hero films, broadcast, social, influencer, original content, events, and every surface in between, all expected to land at the same level of taste and storytelling. Marketing leaders already know this. They know reach has become currency and volume has become a competitive moat. The question is how to deliver on it. The traditional creative model, with agencies billing by scope and hour, work scoped project by project, and vendors brought in and out as the engagement requires, is not structurally built for this reality. The Beach House was built to be the answer. The studio operates as the embedded creative leadership function inside each client's business, with engagements built on mutual commitment that span years rather than projects. There is no billing by scope of work. There is no hourly rate. The studio handles a client's complete creative output across ad campaigns, commercials, social, influencer, brand films, original IP, events, decks, and the strategy that ties it all together. One creative team. One worldview. Ironclad on every surface. A proprietary AI-native production stack compresses timelines and expands creative range. The combination of custom AI infrastructure and senior creative direction lets the studio match the cadence of modern brands, run more creative iterations per engagement, and ship work most agencies aren't structured to deliver. Clients include Jaguar Land Rover, T-Mobile, Hulu, YETI, Adobe, Unagi Scooters, One Soma, Telemetron, Swish Robotics, and Insta360. Recent engagements have driven 1,000%+ growth, unlocked Series A rounds, and reset category leadership in hardware, hospitality, and wellness.

  • Senior Creative Director / Film and Video Editor at Dan Benhamo Creative Director / Editor
    Jan 2012 - Dec 2020 · 9 yrs

    Led creative direction and editorial across major advertising agencies, ambitious consumer brands, and signature music and entertainment projects. Dan's role grew from senior editor to creative director, leading senior creatives, editors, motion graphics designers, and post-production teams across commercial campaigns, brand films, music videos, broadcast spots, and original content. Agency credits include 72andSunny, BBDO, Chiat\Day, MediaMonks, R/GA, Doner LA, BBH LA, Hecho Studios, Cut and Run, Decoded Advertising, Rock Paper Scissors, Spot Welders, Arcade Edit, Final Cut, Dailey Advertising, RYOT, Shipping + Handling, and PreciTaste. Brand and campaign work spans Apple, Google, Nike, Toyota, Dodge, T-Mobile, Hulu, Adobe, YETI, HP, Coors, Carl's Jr, Dairy Queen, Red Robin, PetCo, Beats by Dre, Snap, Skechers, Pepsi, Samsung, Scripps Health, Houzz, Dole, and Ford. Across these clients, Dan owned creative direction, editorial, motion graphics, and finishing. Signature credit: editing Chris Cornell's final music video, "The Promise," tied to an Academy Award-winning film. Awards include Cannes, Webby, Shorty, Ad Age, and Summit. The work generated tens of billions of views and revenue impact. Tooling expertise spans the modern editing stack (Avid Media Composer, Adobe Premiere Pro, DaVinci Resolve, Adobe After Effects, Final Cut Pro) and a deep AI production stack (Runway, Sora, Veo, Luma, Kling, ElevenLabs, Suno, Topaz Video AI, Adobe Firefly, Midjourney, Claude Code) for generative video, imagery, voice, music, AI rotoscope and tracking, and architecting custom production tooling. Disciplines span creative direction, editorial, color grading, motion graphics, compositing, and post-production supervision across commercial, broadcast, music video, brand film, and original content formats. These years built Dan's conviction that taste and editorial instinct would matter more than production scale in modern marketing. That conviction became The Beach House.

  • Creative Director / Editor at Decoded Advertising
    Aug 2020 - Oct 2020 · 3 mos

  • Creative Director / Editor at Unagi Scooters
    Aug 2020 - Sep 2020 · 2 mos

  • Creative Director / Editor at Snap Inc.
    Oct 2019 - Jun 2020 · 9 mos