Los Angeles, California, United States
Daniel Barak is an internationally acclaimed creative leader currently serving as WPP’s Global Head of Creative Innovation & Global CCO on Google. Described by Forbes as the industry’s next generation, and named AdAge 40 Under 40, & 30 Under 30 by Business Insider and Forbes for 2 consecutive years, he has won over 300 awards including an Emmy nomination, AdAge Creativity Innovators award, Fast Company Innovation by Design, and multiple Grands and Golds at Clios, Cannes Lions, One Show, Effies, ANDYs, LIAA, AICP, NYF, D&AD, Webbys, among others.Most recently, Daniel served as R/GA’s first Global ECD (2020-2025), working across the network’s entire client portfolio and partnering with the Global CCO to deliver stellar creative output that grows businesses and builds reputation. In the past, he helped build and transform the creative department at Saatchi LA, where he led creative excellence for Toyota. Daniel also served as VP, Creative Director for Deutsch LA, where he oversaw the non-traditional and innovation work for Volkswagen and Target, and even before that at McCann, where his campaigns landed the agency on the global creative map.
Global head of creative innovation & Global CCO on Google.
Peer groups: Commercials & Emerging Media Programming.
Creative Use of AI jury, Social Media jury, One Screen Festival jury
As VP, Global ECD, I partner with the Global CCO and leadership team to strategically shape the creative vision for R/GA. I raise the creative bar across the network to drive business and create meaningful, award-winning work at the speed of culture. My main focus is collaboration with the global leadership team to level up, shape, and inject innovation to work coming out of R/GA offices around the world, from EMEA, APAC, US, and LATAM. - Strategically aligning our creative vision with business objectives, utilizing emerging technologies and AI to create cutting-edge solutions that elevate brand presence and drive consumer engagement. - Fostering global collaboration across our offices worldwide, leveraging diverse perspectives and cultural insights to create impactful campaigns with a global reach. Between 2020-2025 I was also co-running and continually growing the Verizon business, overseeing the entire creative output across social, digital, experiential, design, broadcast, innovation, and emerging technologies (ai/vr/ar/xr). - Leading marquee partnerships and device launches for Apple, Samsung, and Google. In addition to cultural tentpole moments such as Super Bowl, The Oscars, and NFL kickoff. - Hiring, mentoring, and promoting diverse, multidisciplinary talent with a focus on retention through a high EQ mindset. - Fostering relationships with Verizon’s IAT agencies to ensure cohesion across all touch points. - Managing and directing large teams including external vendors and production partners. My contribution to R/GA has led to significant business growth in addition to multiple titles and accolades including Campaign Asia AoY 2024, AdAge A-List (#2, 2022), Campaign US AoY (2021+2022), Webby Agency of the Year (2022), Fast Company Innovation by Design, and over 100 awards including Cannes Lions, Clios, Webbys, One Show, D&AD, ANDYs, PGA, ADC, AICP, and more. New biz wins include Disney, Doritos, and many Verizon projects.
R/GA McCann New York The Walt Disney Company 180LA Google TBWA/Chiat/Day Johannes Leonardo MasterClass Anomaly ACE MediaMonks Phenomenon Saatchi & Saatchi New York David&Goliath Illumination Entertainment / Universal Pictures Denizen (Netflix, Amazon, Paramount) Museum of Ice Cream Garage Team Mazda HVMN