United States
I'm a digital product and growth lead. I build features that support business growth objectives in commerce, merchandising, content, and acquisition. I came to product through enterprise SEO, which at scale is product work. Managing a 5M+ URL site for a Fortune 500 test and measurement company meant translating business requirements into technical requirements, writing user stories for engineering, owning a cross-functional operational maturity workstream, and shipping work that drove $10MM+ in organic e-commerce revenue. The skills moved cleanly into commerce, CRO, and acquisition for mid-market B2B in aviation, aerospace, industrial, and enterprise tech. What I actually do: translate complex business asks into the features that answer them, align engineering and commercial teams on what to build, and ship work that moves revenue. I'm at my best in fast-paced, high-stakes environments where the system is complex, the stakeholders don't agree yet, and the roadmap is still being written. Open to full-time product roles and continuing to take on SEO and growth engagements through Atrix Media
Atrix Media is my growth consultancy. What started as SEO and content naturally evolved into product management over time. Traffic only matters when we build something that serves and delights real people. Cross-functional collaboration with technical, creative, and executive teams is where I do my best work. I work with marketing teams and executive leadership as a fractional CMO, embedded strategist, or growth lead depending on what the engagement requires. The Kill, Keep, Curate™ Framework: The methodology at the center of my content work. A structured content audit process that identifies which pages to remove, consolidate, or rebuild — so your site develops real topical authority instead of diluting it across hundreds of underperforming posts. Most B2B companies are publishing on top of a broken foundation. This is how we fix the foundation first. The SEO Maturity Framework: Most content orgs have SEO talent. They also have a maturity problem — they're executing tactics without the organizational infrastructure and technical stack to make those tactics compound. The SEO Maturity Framework is a diagnostic model I use to assess where a marketing org actually sits across five levels, from reactive to optimized, and drive everyone forward. Selected Results: — $10M in organic revenue in 90 days for a global engineering company ahead of a major industry evaluation — Full recovery of a $250K Google manual penalty for a regional news publisher over 8 months — 2× ROAS in week one for a luxury consumer goods brand in a restricted advertising category
Owned end-to-end product roadmap for an e-commerce brand operating in a restricted advertising category. - Developed integration requirements for supply chain automation across APIs - Built inventory management automations, pricing logic, shareable wishlists, and product merchandising rules that increased quarterly organic revenue by 10% - Designed and licensed a CRO e-commerce template for commercial reuse - Managed vendor, internal stakeholder, and OEM relationships - Built an omnichannel affiliate and partner marketing program to reach audiences unreachable through traditional digital advertising
- Co-owned SEO product strategy for one of the world's largest news sites, balancing organic growth with affiliate revenue goals - Conducted field research for a proprietary mobile network study across the Southeastern U.S., producing authoritative data that secured top search placements - Defined product requirements that earned Live Badge treatment for real-time retail event coverage - Built supply-chain-resistant content monetization plans in partnership with the affiliate team