Atlanta, Georgia, United States
Specializing in Brand Management with a dual minor in Strategy and Pricing. Awards: 2020 Dean's Leadership Award Recipient Leadership Roles 2020-2021: • VP of Events, Graduate Business Council • President, Simon Volunteers • First Year MBA Mentor Coach Leadership Roles 2019-2020: • Social Media & Events, Consortium Board • Admission's Event Ambassador • 1st year representative, Simon Volunteers & Latin American Students of Simon
• Develop and implement internal and external tactics based on critical business needs for FORTUNE 500 company • Primary liaison between corporate and health plans to ensure marketing efforts are consistent nationally while remaining locally relevant (8 assigned states, focused on Hispanic markets) • Strategize and execute advertising campaigns to drive awareness, acquisition and retention across all marketing channels • Perform ongoing customer/market research and demographic profiling to ensure messaging and creative are effectively reaching target audiences and meeting business goals • Manage marketing analytics and dashboards to report metrics, measure effectiveness and ROI • Represent brand integrity by enforcing brand guidelines and appropriate usage, and leveraging familiarity working within legal and regulatory requirements
• Managed station’s overall marketing campaigns, coordinating with station manager, sales team, news team and the Telemundo Network to drive viewer engagement resulting in #1 ranking for Spanish-language TV station in DC metro area • Planned and executed station’s lead anchor events from ideation to post-event reporting, drawing over 35,000 attendees • Created and implemented quarterly high-impact consumer marketing campaigns spanning all traditional media while pursuing nontraditional venues such as event sponsorships for Premios Billboards and the Latin American Music Awards • Developed marketing plan to increase ratings and performance during sweeps rating periods, resulting in increase of station’s cost per spot rates • Awarded Employee of the Year in 2015
• Arranged on air contest to maximize the visibility of the station • Ensured sponsorship campaigns were executed across functional teams such as Sales, News, Production, Legal and Traffic • Managed and created content for social media and the station’s online portal