Toronto, Ontario, Canada
I believe a strong drive for excellence and a positive work ethic are the perfect recipe for success. Key tenets of success: - The real lessons come from failure, not success - Build successful teams as a start-up, you'll reap the benefits as you scale - Leadership starts from you and your company's local community / ecosystem - Always act with honesty & integrity
I help founders and operators unlock step-change ecommerce performance. At Retailologists, I act as CGCO, owning digital P&L levers, team enablement, and the operating system that scales from test to repeatable revenue. What I deliver Growth architecture: ⚫ Channel Mix ⚫ CAC/LTV Discipline ⚫ Pricing & Promo guardrails ⚫ Customer & Merchandising Analytics Team uplift: 🟢 Hiring & Performance Coaching 🟢 CRM and Ecommerce Operations 🟢 Instill weekly KPI/OKR Data you can run on: 🟣 Attribution you trust 🟣 MMM-lite 🟣 Cohort/LTV dashboards 🟣 SKU-level profitability Tech that pays for itself: 🟤 Commerce + 🟤 CDP/CRM + 🟤 ESP/SMS + 🟤 Analytics + 🟤 AI workflows Leadership partnership: 🟠 Capital planning 🟠 Forecast modeling, and 🟠 Executive communication Typical wins 🔵 Faster payback cohorts 🔵 Higher repeat rates 🔵 Healthier contribution margins 🔵 Cleaner measurement 🔵 Fewer “fire drills” & more compounding
As Chief Digital Officer at TKEES my responsibility is to implement, execute on, and accelerate the company's digital & e-commerce strategy, at scale. I am directly responsible for all aspects of the company's digital operations including P&L oversight, team and talent development, customer experience, technology adoption, and more. To date, our efforts have yielded such successes as: (1) Tripling of the company's team (2) 10x increase in customer base (3) 1400%+ increase in revenue, and (4) a 10x increase in valuation As we continue to scale, our future focus continues to be digital and expansion of our capabilities, partnerships, collaborations, awareness, reach, and penetration.
As a business strategy consultant at TKEES, I performed a bottom-up analysis of the business, while providing insights into its key metrics and potential opportunities for growth. Working collaboratively with the CEO and TKEES' Board Members, we developed a comprehensive business plan, 3 year model & forecast, and a digital-first go-to-market strategy (instituted in Q1 2018).
Gibraltar Ventures is a Toronto-based venture investment firm. Founded in late 2013, it invests in private, early to mid-stage technology-based companies catering to the consumer and small to medium-sized business space. Its business purpose is to make portfolio companies stronger by accelerating their speed-to-market. Specifically, it provides: - sales & marketing expertise to execute go-to-market strategies - access to senior corporate decision makers to open up new channels and speed decision-making, and - growth capital Gibraltar prides itself on the business expertise and deep business development network of its executives and its advisory board. This group is composed of experienced professionals coming from industries such as loyalty marketing, consumer products, social & digital media, broadcasting, sports, communications & telecoms, mobility, finance and insurance. My role is to help accelerate Gibraltar's e-commerce and digital ventures through expertise in strategy (development, implementation, and execution), digital marketing, business scalability, and team expansion. To date, I have worked with two portfolio companies including LXRandCo (formerly LXRandCo Digital) and my current endeavor, TKEES Inc.
As Managing Director of VP of Ecommerce, my primary role & responsibility is to engage with senior executives at various Start-ups and SMEs in a conversation about Scaling, Strategy, Digital Marketing, and Business Development. The company's success has been tremendous and it has been able to engage with thousands of business owners and executives educating and demonstrating how powerful all aspects of digital can be for their unique organization. VP of Ecommerce combines talent, technology and a unique client partnership to build connected brands and turn customers into its client firm's evangelists. Together with our client firms, We Strategize. We Measure. We Create. We Innovate. Every consultation with VP of Ecommerce begins with you, the client. All focus is on a collaborative work style to accomplish all goals, together. This partnership begins with you.
Currently teaching Digital Marketing Strategies (MKTG-5515-RLA) as part of post-graduate program for Humber College. This course explores how various digital marketing methodologies are integral to an organization's success. Topics include a wide array tools and platforms used by todays marketers. By creating their own website students learn how to write for the on-line environment, drive traffic using Paid Social, SEO, and SEM strategies and measure their success using Google Analytics. Other key topics include; the use of display online ads, pay-per-click advertising, leveraging social media (Instagram, TikTok, Facebook, X, and more), public relations, email, SMS, and retention marketing, referral marketing, blogs, and more. Certifications options offered as part of Assignment course load include: - Google Analytics 4 - Google Ads - META Marketing Pro - HubSpot Academy - SEMRush Academy - and much more