Daniela Wilhelms

Head of Category Management BAUR Versand (otto group)

Burgkunstadt, Bavaria, Germany

About

I`m well- structured, organized and priority focused, sucessfully building brands and collections, I`m results - driven with ability to make decisive decisions with strong people management skills and proven ability to lead and develop people, give people the space to operate and inspire confidence, ability to think strategically, cost conscious, entrepreneurial ability, Working knowledge of financial measurements with strong analytical and numerical skills, Strong customer - oriented mind set and a good understanding of Company- Customer Value Proposition (CVP), strong problem - solving and critical thinking skills, Passion for Fashion and Lifestyle business

Experience

  • Head of Category Management at BAUR-Gruppe
    Sep 2017 - Present · 8 yrs 11 mos

  • Head of Product Management Women`s Wear , Beachwear + Accessories at Charles Vögele Mode AG
    Jun 2011 - Aug 2017 · 6 yrs 3 mos

    Task priority: Product development of Master collection Women`s Wear, OTB collection, XL collection Women`s Wear, Accessories Women + Men, Beachwear Women, Men and Kids, Core target Group: Modern Women + Best Ager Classic, Turnover: Responsible for 300 Million CHF, Management responsibility: leading a team of 17 employees, Jan-Aug 2017 Consulting activities at OVS Venezia Italy for the creation of fashion collections for the European market.

  • Head of Product Management Women`s Wear at Lerros Fashion GmbH
    Oct 2008 - Mar 2011 · 2 yrs 6 mos

    Task priority: Product development coordinates collection Women`s Wear, Core Target Group: Modern Women, sporty, Casual, Specification for collection framework + assortment plan, responsible for Price range architecture, conduct collection meetings with international sales team

  • Division Head Casual Women`s Wear at s.Oliver Bernd Freier GmbH & CO. KG
    Feb 2007 - Sep 2008 · 1 yr 8 mos

    Task priority: Full responsibility for sales, gross profit, EBITDA, P&L Casual Women Turnover: responsible for 320 Million Euros Core target Group: Young Fashion, Modern Women, sporty, Casual Management responsibility: leading a team of 52 employees

  • Head of Product Management Women`s Wear at Rosner Fashion GmbH
    Aug 2002 - Jan 2007 · 4 yrs 6 mos