Belgium
Hi there, I'm Daniela, a creative marketing leader at heart and a strategic thinker by nature who genuinely loves building things that grow. As Global Marketing Lead at Trendtracker, I lead our marketing team and bring structure, clarity, and energy to everything we do. From shaping our global marketing strategy and strengthening our brand, to mentoring the team, supporting U.S. expansion, managing campaigns, collaborating across departments, and representing us at trade shows - I make sure ideas don’t just stay ideas, but turn into real impact. I’m hands-on, a true team player, and thrive in fast-moving environments where strategy meets execution. I enjoy connecting dots across teams, turning complexity into clear messaging, and helping others do their best work. Over the past five years, I’ve worked across e-commerce, publishing, and tech, combining creativity with a data-informed mindset to build brands that feel authentic and drive sustainable growth. For me, marketing is about creating clarity in complexity, building momentum that lasts, and fostering meaningful connections along the way. Feel free to connect if you’d like to talk marketing, exchange ideas, or explore new strategies together.
- Lead the development and execution of Trendtracker's global marketing strategy - Ensure brand consistency while enabling effective local market adaptations - Drive cross-functional campaigns in partnership with Sales, Product, and Customer Success - Manage and mentor the marketing team, aligning priorities and performance to business goals
- Led all marketing communications to ensure cohesive messaging, brand alignment, and a consistent voice across channels. - Developed and executed strategic marketing campaigns to strengthen brand awareness, audience engagement, and market positioning. - Managed and elevated the company’s branding and visual identity to support long-term growth. - Designed, planned, and distributed monthly newsletters, delivering valuable insights and maintaining regular audience touchpoints. - Built and implemented multi-channel content strategies tailored to audience needs and business goals. - Collaborated closely with sales and product teams to create compelling sales collateral and go-to-market materials. - Managed all social media channels to enhance online presence, community engagement, and brand reach. - Oversaw website design, content updates, and user experience improvements to ensure optimal performance. - Supported the planning and execution of onsite and virtual events, contributing to seamless coordination and promotion. - Coordinated with cross-functional teams to source, organize, and create high-quality content for various marketing initiatives.
- Led digital marketing initiatives and managed online marketplaces to drive visibility, engagement, and sales growth. - Developed high-quality 3D models for both existing and custom products, supporting product design and development workflows. - Designed and produced newsletters, social media posts, and video content to strengthen brand communication across platforms. - Crafted clear, engaging copy for marketing materials and product descriptions. - Executed image retouching and visual layout design using Adobe Photoshop and Adobe InDesign to ensure consistent brand aesthetics. - Styled showrooms and collaborated in product photoshoots to elevate visual merchandising and campaign execution.
- Created precise architectural plans for residential projects. - Designed website layouts using Adobe Illustrator. - Developed 3D models. - Retouched existing architectural plans.
- Collaborated on architectural plans for renovating the United Nations' Women's Section in NYC. - Prepared and enhanced project presentations for clients using Adobe Suite. - Conducted 3D modeling for projects.