Dallas, Texas, United States
Integrated marketing and consumer-centric experience specialist with 10+ years of diversified experience and an extensive track record in managing highly engaging, high-impact events and complex projects. Highly adaptable and skilled across ideation and execution of campaigns, influencer activations, screenings, talent appearances, red‐carpet events, and multi-channel marketing campaigns. Innovative project & event manager with keen eye for detail, diligent time management, and multi‐team coordination. Expertise in global strategy, content development, contract negotiation, and successful cross functional collaborations. Known as an inherent problem solver. Resilient. Bilingual, cross-cultural experience, with niche knowledge of the Latin American and U.S. Hispanic landscape. Unique 360-degree industry perspective stemming from blend of studio/brand and agency experience.
Managed and executed internal employee events across multiple LATAM offices. My responsibilities included: Event Planning & Execution: Organized a variety of events like region-wide celebrations, executive visits with Q&A sessions, and quarterly business reviews. Each event was tailored to enhance employee experience and align with Netflix's culture. Annual Employee Engagement Program: Spearheaded the creation of an annual program to boost employee engagement. This involved activities that connect employees with our business and promote continuous learning and participation. Cross-Functional Collaboration: Collaborated closely with teams like Workplace, Tech, Executive leadership, Diversity and Inclusion, Content and Publicity. These collaborations ensured our events were inclusive, engaging, and reflective of our company's diverse culture and goals. Overall, my role was about creating memorable, meaningful events that foster a strong sense of community and alignment with Netflix's dynamic culture.
Led various campaigns and events across the LATAM region, focusing on creating unforgettable experiences. My key responsibilities included: Multi-Department Collaboration: Working closely with departments like Marketing, Publicity, Social, Content, and Policy. This collaboration was crucial in aligning our efforts to deliver engaging and joyful public experiences. Event Lifecycle Management: From conceptualization to execution, I managed the complete lifecycle of each event. This involved strategy, brainstorming creative ideas, managing external vendor relations, budgeting and overseeing the creative process. I ensured effective cross-functional collaboration for seamless event execution in the LATAM region. Coordination with International Teams: I worked with international team leads to align with Netflix's global strategies, ensuring consistent and coherent event execution across different regions. Diverse Event Management: I strategized and executed production plans for a wide range of events. This included Red Carpet premieres, Consumer Experiences, Junkets, Special Screenings, Cast & Crew gatherings and Film Festivals. My management focused on promoting Netflix Original Films & Series in over six LATAM countries, handling on-site operations to ensure each event's success. Overall, my role was about blending creativity with strategic planning to bring Netflix's vision to life through diverse and impactful events across LATAM.
Support team for physical and virtual premieres, junkets, press conferences, and related initiatives. Play key role in brainstorming and ideation at the start and throughout each campaign, serve as communication lead with production agencies, and conduct follow-up with agencies and cross-functional teams to drive on-time, on-budget, brand-aligned events. Assist with copy creation, finance/budget reviews, on-site and digital event support, and post-mortem / recap reports. Support team with documentation and lead all finance conversations and budgets for all projects. Handle talent relations, interfacing directly with talent and talent reps to ensure smooth events. Manage talent gifts across Latin America, including celebrating personal milestones and gifting for content releases with local language content. Maintain up-to-date knowledge of local + global trends.
Led and managed film campaigns across the top 20 US Hispanic markets with focus on national, multi‐cultural integration including timelines, deliverables, budgets, and staffing. Collaborated with internal divisions to ideate, develop, and execute client directives. Initiated and managed schedules and timelines with cross‐functional teams. Primary liaison for key clients facilitating communication, agendas, weekly reporting, and creative asset approvals. Identified, led, and executed innovative solutions as a direct response to client directives, garnering exponential ROI and impressions.
Amassed highly relevant hospitality and customer service experience, enabling a strong focus on the consumer experience. Exceeded food and beverage sales goals and managed guest experiences. Collaborated with management to develop training guides for new hires.