Dallas-Fort Worth Metroplex
Emmy / Telly / Promax / Addy winning multimedia professional with an emphasis on developing promotional brand strategies. Self motivated and goal focused with a drive for increasing revenue through promotion. Extensive management skills with the ability to form good business and community relationships. Intimate experience with a wide range of art forms such as film, orchestral, instrumental, vocal and acting, allowing for an unprecedented insight on telling stories with emotion and meaning.
Oversee social media strategy, team execution, and growth across all Blaze Media social accounts, while also leading marketing efforts / campaigns for BlazeTV+ and Blaze News subscriptions. First year gains across our digital ecosystem: • Scaled Interactions/Reach by +2.57B (+1,021% YoY) through aggressive content distribution and algorithm-focused strategy • Increased Content Interactions by +100.7M (+203% YoY) by refining messaging & hooks • Grew Total Facebook Pageviews by +28.9M (+109% YoY) through optimized publishing cadence and content mix • Drove Video Views up +450.6M (+346% YoY) by prioritizing high-retention, shareable video formats • Increased Video Revenue by (+439% YoY) through monetization strategy and performance optimization • Expanded Total Followers by +5.5M (+2.3% YoY) while significantly increasing audience reach • Lead a turnaround in Follower Growth from -10K to +1.13M (+11,000%+ YoY) by realigning content strategy with audience demand
• Repackage / redesign long-form on-air news content into engaging / viral short-form content for social platforms to increase brand awareness • Developed new social strategies, gaining +3,800% reach increase on Instagram in the first two months, +1,000% increase in Facebook reach and +1,000% increase in Facebook interactions • Grew new TikTok account from 0 to 20,000 in two months. • Highest viewed viral video was 14 million on an instagram account of only 60k followers.
• Founder of honeyroo.com and other online e-commerce ventures. • Plan, design and operate day-to-day social media marketing campaigns
• Created social media advertising campaigns that brought in 10-12x ROI • Film / edit promotional video content • Create viral social media clips to increase brand awareness and ticket sales • Manage 26,000+ email database and craft campaigns to drive ticket sales and event awareness
• Led and managed a team of writers / producers / shooters / editors for on air and digital promotions • Developed & executed morning show rebranding (#somethinggood), moving show to consistent number 1&2 in market • Increased the position of the 10PM show by partnering with the evening topical producer to reinvent topicals as well as a robust TSR (special report) strategy. • Innovated countless digital strategies to boost audience share, such items include viral videos, chat bot marketing, one cent cost per click buys, cross posting with NBC family, app download campaigns and more. • Wrote / edited / directed / produced engaging and emotional promotional content including daily news topicals, special reports, and image campaigns. 2017 Emmy Winner - Texas Storm Fleet 2017 Promax BDA Winner - News vs Weather App Download Campaign 2017 Gold AAF Winner - News vs Weather App Download Campaign 2017 Telly Bronze x3 2016 Emmy Winner - David and Rick - Ricks Voice Audition