Daniel Scherf

Head of Business Development & Brand Development @Teqphone | Scaling Portfolios through Process Excellence & Strategic GTM

Paderborn, North Rhine-Westphalia, Germany

About

Let’s connect! Always open to discussing GTM innovation, strategic partnerships, or the future of tech retail. If your brand stands for excellence and deserves 100% focus, let’s talk. 📩 From the retail floor to strategic leadership—I bridge the gap between vision and execution. At Teqphone, I don’t just add brands to a list; I build scalable frameworks that ensure every new category we touch turns into a market success. 📈 The Teqphone Way: Quality > Quantity 🎯 We are selectively expanding our portfolio. We don’t believe in "doing everything"—we believe in total focus. When we onboard a brand, we commit 100% to its growth through: - Selective Integration: We choose partners where we can make a real impact. 🤝 - GTM Excellence: Accelerating time-to-market with structured frameworks. ⚡ - Process Engineering: Designing lean, scalable internal workflows. ⚙️ - Data-Driven Insights: Turning complex KPIs into actionable sales strategies. 📊 My Background in a Nutshell: With 15+ years in Consumer Electronics (especially Photo & White Goods) (from MediaMarktSaturn to E-Commerce leadership), I know the DNA of the trade. I’m passionate about building the "strategic hub" that connects international partners with domestic market success. 🌍 Let’s connect!

Experience

  • Head of Business Development & Brand Development at Teqphone
    Jan 2026 - Present · 6 mos

    - Strategic Portfolio Expansion: Leading the end-to-end integration of new product categories and brands, focusing on accelerating time-to-market through structured Go-to-Market (GTM) frameworks. - Process Engineering & Optimization: Designing and implementing scalable internal workflows to streamline brand onboarding, ensuring seamless collaboration between category teams and business units. - Data-Driven Decision Making: Developing comprehensive analytics, reporting structures, and KPIs to evaluate category performance and provide actionable insights for executive leadership. - Sales Enablement & Knowledge Transfer: Empowering Key Account Management teams by consolidating complex product data into actionable sales strategies, training content, and technical resources. - Operational Excellence & Scaling: Aligning supply chain requirements with commercial objectives and overseeing the technical and regulatory readiness of new product groups. - Cross-Functional Orchestration: Serving as the central strategic hub to synchronize product launches, optimize resource allocation, and drive internal communication efficiency.

  • Senior Brand Development Manager at Tekpoint GmbH
    Mar 2025 - Dec 2025 · 10 mos

  • eShoppen Germany GmbH (Hybrid)
    • Head of Sales & Marketing / Deputy Managing Director
      May 2022 - Feb 2025 · 2 yrs 10 mos

      - Support & development of key accounts (Miele, Samsung, Liebherr, SMEG, Fissler, Dreame, Haier, LG) - Responsible for all sales & marketing activities B2C / B2B / eCommerce / local - Responsibility for sales & profit targets - Identification of market opportunities and development of new business opportunities - Building and maintaining relationships with customers, partners & suppliers - Management and motivation of the sales & marketing team - Purchasing negotiations & product range definition - Definition, monitoring and development of all relevant KPIs - Relevant experience gained with EK / Euronics / EP / MediMax

    • Head of Sales B2C eCommerce
      Feb 2022 - May 2022 · 4 mos

      - Support & development of key accounts (Dreame, Haier, LG) - Development and implementation of sales strategies in B2C eCommerce (white goods) - Identification of growth opportunities - Development and maintenance of key accounts and strategic partners - Definition of key sales figures and derivation of recommendations for action

  • MediaMarktSaturn (On-site)
    • Head of Sales Department (Photo and MDA / SDA)
      Nov 2014 - Jan 2022 · 7 yrs 3 mos

      - Support and development of key accounts (e.g. GoPro, Canon, Nikon, Samsung, Sony, Philips, Ecovacs, Jura, Miele, DeLonghi, Siemens) - Mainly white goods & Photo - Management and motivation of the sales team - Development of sales strategies - Monitoring and analyzing the relevant KPIs - Carrying out training and coaching of the sales staff - Purchasing negotiations - Planning all marketing activities

    • Senior Sales Manager
      Sep 2010 - Oct 2014 · 4 yrs 2 mos

      - Sales and advice for white goods & photo - Focus on services & accessories - Support for first key accounts on the manufacturer side - Carrying out orders & reservations - Ensuring the availability of goods & presentation of the departments - Ensuring an outstanding customer service experience