Daniel Robinson

Senior Medical Advisor | Cardiovascular & Dyslipidaemia | Evidence Generation | ABPI Final Signatory

Newport, Wales, United Kingdom

About

Senior Medical Advisor with over a decade of experience spanning NHS clinical practice and the pharmaceutical industry, with a focus on cardiovascular disease and dyslipidaemia. I specialise in bridging the gap between clinical evidence, patient behaviour and real-world implementation. My work focuses on improving lipid management and cardiovascular risk reduction through evidence generation, behavioural science and strategic medical leadership. I currently lead the data generation workstream within a cross-functional brand team, shaping UK and European evidence strategies and supporting the optimisation of lipid-lowering therapies within NHS pathways. A key highlight of my work has been leading the CardioConnect programme, a pan-European behavioural science initiative developed in collaboration with UCL and international experts and which and led to the development of practical tools now adopted in clinical practice. I am also a co-author on a multinational publication exploring patient and physician perspectives on hypercholesterolaemia, with further work (BMJ Open) focused on UK SANTORINI data. Alongside my scientific focus, I am passionate about developing others and have mentored multiple colleagues to achieve final signatory status, contributing to a strong and high-performing medical team. I bring a combination of scientific rigour, strategic thinking, commercial awareness and strong stakeholder engagement, and I am particularly interested in opportunities where I can contribute to medical leadership and broader healthcare impact.

Experience

  • Daiichi Sankyo UK (7 yrs 1 mo)
    • Senior Medical Advisor & Final Signatory
      Sep 2024 - Present · 1 yr 11 mos

      - Data Generation Workstream Lead within cross-functional brand team, shaping UK evidence strategy for lipid lowering therapies - Lead development of UK and European evidence generation initiatives, including behavioural science and real world programmes - Provide strategic medical leadership across brand, market access and regulatory teams to optimise positioning within NHS pathways - Act as senior scientific authority ensuring ABPI-compliant medical governance across all activities - Mentor and develop final signatories in training (100% successful qualification rate) - Drive high-impact engagement with national and international KOLs/KEEs to inform strategy - Recognised for enhancing the commercial proposition of therapies through strong medical insight

    • Medical Adviser & Final Signatory
      May 2022 - Sep 2024 · 2 yrs 5 mos

      - Key contributor to UK medical and brand strategy for cardiovascular portfolio - Supported development of evidence generation plans aligned to NICE and ESC/EAS guidance - Led medical review of promotional and non-promotional materials ensuring compliance with ABPI Code - Delivered scientific leadership across internal and external stakeholders

    • Medical Science Liaison
      Jul 2019 - May 2022 · 2 yrs 11 mos

      - Built strategic partnerships with KOLs across cardiovascular therapy areas - Led national training initiatives to support product launch readiness - Contributed to guideline submissions and national positioning - Designed and delivered internal development programmes for MSL capability - MSL onboarding lead, mentoring new team members

  • Interface Clinical Services (5 yrs 2 mos)
    • Regional Business Manager
      Aug 2018 - Jul 2019 · 1 yr

    • National Lead Pharmacist
      Apr 2018 - Aug 2018 · 5 mos

    • Regional Lead Pharmacist
      Jul 2016 - Mar 2018 · 1 yr 9 mos

  • Pharmacy Manager at Sainsbury's
    Feb 2011 - Jun 2014 · 3 yrs 5 mos

    As Pharmacy Manager, I oversaw the day to day running of this retail pharmacy with accountability for assisting customers with prescriptions, enquiries and complaints including dispensing and advising on a range of medications, dosages and side effects. I provided leadership, training and mentoring to employees ensuring activities were completed in line with operational objectives, and additionally managed the entire process of dispensing drugs and chemicals including administering pharmaceutical preparations, issuing controlled substances and maintaining an inventory according to regulations. In addition, I counseled patients in regards to their treatments and medications, and liaised with health care professionals regarding patient treatment and care ensuring consistently high levels of customer care and satisfaction were provided at all times. I monitored and maintained records for adverse reactions to drugs, drug and medication utilisation reviews, pharmacy interventions, formulary review, medication incidents and performance improvement.