Madrid, Community of Madrid, Spain
Negotiate Sponsorship contracts with football players, their agents and respective agencies. Partnership manager of La Liga. Daily relationship management and servicing of sponsored players. Proactively seek and evaluate any possible sports marketing acquisitions. Relationship management with Business Partner from Football Federations or Agencies related to the marketing of sponsored PUMA athletes or legends. Event coordination and management linked to set mayor football events. Supervise and coordinate logistics during On-sight activities around mayor events e.g. FIFA World Cup, UEFA Euro, Copa America, CAF Africa Cup of Nations, Olympics, etc Assist the overall International Sports Marketing and Sports Licensing team as well as PUMA International Spots Marketing B.V. team to ensure sports marketing strategy and business plan is implemented in all local PUMA markets and regions. Plan, coordinate, manage and execute the utilization of set International sport assets. Support local markets execute and plan the utilization of Global and local assets together with the International marketing team. Together with the relevant BU, in particular Teamsport, proactively involve sports marketing assets in the product development process through presentations and testing of new statement concepts. Budget control relating to sports marketing asset products supply and performance related reductions as per contracts. Accounting coordination and invoice management process with PUMA ISM. Internal coordination or specific processes between a variety of departments within PUMA such as Marketing, Sales, Retail, Finance, Legal ,Event management.
• Daily relationship management and servicing of sponsored players. • Negotiate Sponsorship contracts with football players, their agents and respective agencies. • Proactively seek and evaluate any possible sports marketing acquisitions. • Relationship management with Business Partner from Football Federations or Agencies related to the marketing of sponsored PUMA athletes or legends. • Event coordination and management linked to set mayor football events. • Supervise and coordinate logistics during On-sight activities around mayor events e.g. FIFA World Cup, UEFA Euro, Copa America, CAF Africa Cup of Nations, Olympics, etc • Assist the overall International Sports Marketing and Sports Licensing team as well as PUMA International Spots Marketing B.V. team to ensure sports marketing strategy and business plan is implemented in all local PUMA markets and regions. • Plan, coordinate, manage and execute the utilization of set International sport assets. • Support local markets execute and plan the utilization of Global and local assets together with the International marketing team. • Together with the relevant BU, in particular Teamsport, proactively involve sports marketing assets in the product development process through presentations and testing of new statement concepts. • Budget control relating to sports marketing asset products supply and performance related reductions as per contracts. • Accounting coordination and invoice management process with PUMA ISM. • Internal coordination or specific processes between a variety of departments within PUMA such as Marketing, Sales, Retail, Finance, Legal ,Event management. • Daily relationship management and servicing , in collaboration with local PUMA entities, of sponsored national teams, in particular AUF-Uruguay. • Responsible for coordinating the order process for Uruguay National Team Product, including order placement, seasonal forecasting, delivery, etc. and actively work to improve the overall process.
Occasional lecturer at the Master’s Degree in Sports Marketing for both programs, English and Spanish.
Decathlon Spain, Tenerife-Madrid August 2012- August 2014 Mountain and Snow Sports Department manager (Decathlon Rivas-Madrid) August 2013-present • Transfered to the Rivas-VaciaMadrid store. The biggest sport store in Europe with more than 12.000 square meters. • In charge of a department with a turnover of 2.5 million euros just during the peak season (November-February) • In charge of a 23 people team. • Planning the commercial activity of the department. • Recruiting and training my own team. • Managing the stock. • In charge of a profit and loss account.. Fitness Department manager (Decathlon Tenerife) February 2013-August 2013 • In charge of the biggest department of the store with a 5 million euros turnover per year. • Leading a 27 people team. • Records: become the fisrt turnover fitness department among the 102 stores in Spain. • Planning the commercial activity of the department. • Recruiting and training my own team. • Managing the stock. • In charge of a profit and loss account Swimming Department Manager (Decathlon Tenerife) August 2012-February 2013 • Manager of a 1.5 million euros turnover per year. • Leading a 5 people team • Planning the commercial activity of the department.. • Recruiting and training my own team. • Managing the stock. • In charge of a profit and loss account.
•Planning of the strategic implementation of PUMA´s international football assets, collating fixtures, lists and researching. •Creation of PUMA´s content programme for the Africa Cup of Nations 2012. •Creation of the PUMA Motorsport content for the digital media channels. •Monitoring of global sports media.