United Kingdom
I’m a journalist and senior editor with more than a decade of experience at major news outlets in the U.K. and Canada. I’ve worked in a variety of content and managerial roles, ranging from social media and audience engagement to content strategy and managing editorial teams. In terms of management, I have experience in building successful teams from the ground up, while also improving workflows and the performance of more established teams.
Lead the editorial agenda for CTVNews.ca, a team of 25 writers and producers. Set priorities for the day, assigned writers and worked with senior producers to ensure delivery of content. Handled homepage management, including headline A/B testing, and maximized reach of stories through SEO, social strategies and pitching to third-party partners.
Building a team from the ground-up. Identify and assign stories to reporters, create better workflows for content publishing strategies. Lead editorial meetings in the morning and afternoon to see what people are working on and suggest ideas. Directly manage a news team of 4 members, run brainstorming sessions, and ensure breaking news is reported in a timely manner. Recruiting new talent to help with an expansion into western Canada.
Split role between the digital CTV News team and assigning social media tasks to CTV National News’ correspondents across the U.K., Washington, New York, Los Angeles, and across Canada. Collaborated with both the CTV News and CTV National News teams and leverage the social media channels to promote newscasts, reports, and exclusive online stories. For the digital team, I curated and managed the social media strategy for multiple channels across CTV News, W5, and CTV National News. Working with the digital and broadcast teams. I created media partnerships with LinkedIn and the Twitter Moments team to drive content views/visibility while also working with a third-party artificial intelligence company to try and maximize the performance of posts on social media. Organized and executed live interviews on Facebook and Instagram to help reach new audiences and promote the CTV News brand.
Managed the homepage and news sections of the Yahoo Canada website, editing content on both verticals and also editing some sport, style and finance articles. Used real-time analytics system Maw to track the performance of stories, monitor headline tests to maximize stories’ potential to ensure daily KPIs are achieved. Grew weekend traffic to the website by implementing a new strategy which included posting stories outside of the regular 9am-5pm, and tailoring certain stories for particular times of the day. Collaborated with the leads of other verticals to plan original content for the weekend and contribute to the treatment of the article to ensure it is engaging, promotes recirculation to other stories, and contains visuals.