Brussels Metropolitan Area
Sales leader with 29 years of proven success in B2B sales within the global footwear industry. As Head of European Sales at OrthoLite, the world’s leading manufacturer of comfort and performance footbeds, I have built trusted partnerships with some of the most iconic brands in Europe, including Adidas, Puma, ON Running, Lacoste, and Geox. Over the past decade, I have delivered more than $60M in sales growth, consistently exceeding targets and driving long-term business impact. Known for my relationship-first approach, I specialize in nurturing global partnerships, and setting clear strategies that translate into measurable results. Highly motivated and goal-oriented, I thrive in competitive markets by aligning brand needs with innovative, sustainable, and performance-driven solutions. My mission is to continue driving growth for global footwear leaders through trust, collaboration, and innovation
Head of European Sales OrthoLite | 16 years • Lead and execute OrthoLite’s European sales strategy across multiple markets, working directly with the world’s largest footwear brands. • Delivered $60M in new sales growth over 10 years by developing tailored strategies and cultivating long-term partnerships with Adidas, Puma, ON Running, Lacoste, Geox, and more. • Expand OrthoLite’s footprint by identifying and capturing opportunities in both established and emerging European markets. • Recognized for a relationship-driven leadership style, consistently achieving ambitious sales targets while supporting client innovation and sustainability goals. Previous Experience 1996-2009 Independent Sales Agent – Footwear Components & Raw Materials Supplied a wide range of footwear components and raw materials — including color pastes, high-frequency welded micro-injected parts, machinery, and molds — to leading European safety footwear producers. • Successfully managed sourcing of shoe uppers from Asia, delivering more than 2 million pairs to manufacturers across Europe. • Built and maintained long-term client relationships, consistently meeting high-volume production needs while ensuring quality and cost efficiency. • Negotiated with international suppliers and optimized supply chains, improving margins and reliability for European clients. • Developed a reputation as a trusted partner to safety footwear brands, setting the foundation for future success in global B2B sales. ________________________________________