Hong Kong SAR
Possess with solid working experience in sales, marketing, brand building, account management, project development, distribution, manufacture, wholesale, retail, online sales, ODM/OEM business, private label project, opening new markets and new accounts, expanding business of existing accounts, license, sub-license, budgeting and financial control serving Asia Pacific and global customers. Graduated from The Chinese University of Hong Kong with a Bachelor Degree of Business Administration majoring in Marketing. Collaborated with people of different cultures with diverse business models. Skills in listening, valuing opinions, building relationships, problem solving and managing changes. Traveled and met frequently with retailers, distributors, chain stores and potential business partners to explore market and product requirements. Feedback was provided to partners and related associates to prepare suitable marketing strategies and appropriate products to clients and consumers in the region. Trained business partners and rendered materials for their in-house training. Started up two Asia Pacific regional head offices in Hong Kong for two USA companies for overseas business development. One was Rem Eyewear Asia Company Limited and another one was Marine Optical (Asia) Ltd. In starting these subsidiaries, I was responsible for developing, hiring and handling all aspects of these entities. I also managed factory relationships in regard to quality assurance issues. I am proven to be goal-oriented, responsible, analytical, hard working, organized and accurate as evidenced by outstanding performance track record.
Reported to CEO, owner of the company, and President, both in USA. Rem Eyewear USA was a leading designer, marketer and distributor of quality eyewear of Converse, TUMI, John Varvatos, Lucky Brand, Jones New York and Jonathan Adler. Rem Eyewear Asia in Hong Kong was an Asia Pacific regional head office including China and Japan. • Start from scratch, set up, directed and ran Hong Kong Office. Prepared and achieved sales, margin and expense budgets. Completed agreed goals. • Identified and established business with retailers, chain stores, distributors and licensees in the region. Expanded sales of existing accounts. • Provided feedback to head office and partners frequently. Collaborated all together to develop suitable marketing tools and products for Asia Pacific. • Concluded sub-license agreements and private label projects. Managed online sales. Controlled Hong Kong inventory and transshipments. • Attended Global Sales Meeting yearly in USA. Acquired new skills and different mindsets to fit changing environment to grasp emerging opportunities. Joined Roadmap Meeting quarterly to share update data. • Participated in major trade fairs in the world to meet existing and potential customers. Directed in organizing Hong Kong Optical Fairs.
Own company offering service to the American company Rem Eyewear in developing business in Asia. • Prepared sales forecasts and marketing plans to start and establish business in Asia Pacific region. Constantly looked for new business opportunities to collaborate with right partners to grow business together. • Provided feedback of customer, market and product requirements to USA to formulate effective strategies for Asia. • Familiarized clients with Rem Eyewear values and brand concepts for building good and long-term relationships. Worked closely with customers to increase brand and product awareness in the region.
Reported to Director, owner of the company. An exclusive agent of the Italian company Simod Spa, marketing and distributing the Italian brands You&ME, Cotton Road, Penny Bell and Simod shoes for women, men and kids in Asia Pacific region including Japan. • Responsible for achieving profit, sales and specific objectives of Asia Pacific region including Japan. • Liaised closely with Italian principal to formulate and implement business plans and strategies in line with international policy for various markets. • A newly set up company. Searched and identified customers to build distribution networks and business. Negotiated and communicated with people with diverse cultural background and different management levels to conclude deals. • Participated in trade fairs to reach existing and potential customers for business expansions. Promoted company goodwill, briefed brand concepts and introduced new products to enhance sales performance.
Reported to Director, one of the owners of the company. An eyewear company with headquarters in Hong Kong and 2 factories in China. A marketer and designer, distributor as well as manufacturer of Playboy, Disney, Mickey Mouse, Morgan, Marie Claire, Marie France, Maniac, Zero X and TOOinch eyewear, also an OEM/ODM manufacturer of customers’ international famous brand name eyewears. • Responsible for business development, management and control. Directed sales staff and managed customer service personnel. • Successfully concluded Playboy, Marie Claire, Marie France and Morgan license agreements for Asia for mutually beneficial results. • Handled all OEM/ODM business customers in the world. Developed new accounts and grew business of existing customers. • Responsible for brand buildings and distribution networks establishments in Asia including Japan, India, Australia and New Zealand. • Meeting customers’ demands, led the functions from product concept and product development to order processing and on-time delivery. • Traveled frequently and attended optical fairs to work with customers.
Reported to Member of the Executive Board-Marketing & Sales in Germany. An Asia Regional office of the German listed tableware company Rosenthal AG, engaged in design, manufacture, distribute and market Bulgari, Versace, Rosenthal, Thomas and Hutschenreuther tableware. • Prepared turnover, profits and marketing budgets and formulated business plans consistent with Rosenthal international strategy. • Established business with potential partners in new and existing markets. Organized sales activities and controlled sales terms. Offered help and professional advice, developed marketing concepts and promotion activities to distributors to achieve committed objectives. • Controlled selections of retail points to establish appropriate distribution networks. Ensured proper presentations of products and displays at points of sales and advertisements in media to build targeted images. • Managed Hong Kong office and retail boutique to perform effectively and efficiently. • Regularly, performed market and competitor analysis and provided input for product requirements in Asia.