Dubai, United Arab Emirates
I am a seasoned executive leader with over 17 years of proven success in driving strategic initiatives focused on service design, digital transformation, and innovative approaches to achieving business goals. With a strong track record of delivering projects on time and within budget, I excel at prioritizing and adapting to evolving environments. As a collaborative leader, I possess extensive experience in effectively communicating with clients, technical teams, and senior management to gather requirements, define product features, and develop strategic plans. My ability to formulate and articulate product strategies ensures the successful completion of tasks and the alignment of objectives across teams. I thrive on innovation and possess exceptional problem-solving skills, consistently challenging the status quo to drive positive change. With a strong work ethic and outstanding communication abilities, I have a proven history of unlocking value and crafting winning strategies to drive digital transformation and design excellence.
Head of Digital Design for Commercial Bank of Dubai, leading design across Personal and Wholesale Banking channels (mobile, online and ATM). Rebuilt and scaled a lean design team to support 10+ cross-functional squads, embedding design into core banking programmes and improving delivery throughput. Defined and executed a digital design strategy aligned to bank transformation goals, regulatory requirements and commercial priorities. Partnered with Product, Technology, Risk and Compliance to ensure customer experience improvements met governance standards. Established a scalable design system to improve consistency, accessibility and time-to-market. Elevated onboarding, payments, servicing and digital wealth journeys to reduce friction and improve task success. Introduced structured user research, usability testing and journey analytics to prioritise investment and link design outcomes to KPIs (adoption, NPS, digital migration). Built capability through coaching and career frameworks, promoting a design-led culture across the organisation.
• Strategize and implement the design governance, optimize customer experiences, and established tracking metrics to measure success against our agile scrum methodologies. • Meet business needs with strong focus on customer experience design and implementation strategy to ensure the future success of digital products within the organization. • Utilize human-centered design methodologies to drive iterative research, design, prototyping and testing activities with multidisciplinary teams. • Create detailed journey mapping and user flow documentation for a range of business case projects to support funding proposals for cross channel experience in a complex go to market. • Define interaction design principles to help inform the design process, looked at scalability and flexibility to align towards the end. • Identify opportunities to enhance the customer experience by gaining a deep understanding through research and design thinking workshops with key stakeholders.
• Worked extensively with the SVP Digital Strategy to research existing products, verticals and markets within the bank that required attention, whist effectively assessing external trends and emerging products and making suggestions to the executive team about the impact on these existing bank requirements and emerging potential threats and opportunities. • Delivered the highest level of direction and strategic insight while providing excellence within the company’s key pillars. • Delivered unique product customer experiences which maximised the value of the strategic initiative.
Recognised as a leading vendor in the global anti-money laundering software marketplace, AML360 provides an anti-money laundering compliance dashboard to meet end-to-end and increasingly complex regulatory obligations. From the AML360 dashboard carry out customer onboarding, KYC profiling, transaction monitoring, business risk assessments, compliance reviews, country risk analysis, PEPs and sanction screening. For large corporates, the dashboard provides an option for bulk upload customer profiling.
Leading provider of integrated cross-border payment services and risk management solutions. As a trusted partner for nearly 25 years, Cambridge delivers innovative solutions designed to mitigate foreign exchange exposure and address unique business needs. Our award-winning capabilities and industry-leading technologies simplify the way businesses connect with the global marketplace.