Odense, Region of Southern Denmark, Denmark
Experienced Pricing and Market Insights leader with a background across both the agency and client side of market research and the automotive industry. Currently leading pricing strategy and market intelligence across Europe at TERREPOWER, driving the transformation towards a more data-driven, scalable and market-aligned pricing approach within the independent aftermarket. Strong analytical capabilities within data analysis, pricing, market research, BI, CRM and visualization, with a focus on translating data into actionable commercial insights and measurable business impact. I hold a MSc. in Business Administration (International Marketing) from the University of Southern Denmark.
Responsible for leading pricing strategy and market intelligence across TERREPOWER’s European business within the independent automotive aftermarket (IAM), covering both remanufactured and new product categories. Leading the transformation from local and experience-based pricing towards a more data-driven, scalable and market-aligned pricing approach, supported by structured market insights and automation. KEY FOCUS AREAS Pricing strategy: Development and implementation of a European pricing framework, ensuring alignment between price positioning, market dynamics and commercial objectives across markets and product groups. Market insights: Establishing a structured approach to market insight generation, including competitive benchmarking, price monitoring and integration of external data sources to improve pricing decisions and transparency. Automation and scalability: Driving the shift from manual pricing processes towards automated and scalable solutions, enabling consistent pricing logic and faster execution across countries. Commercial enablement: Supporting the sales organization with fact-based pricing tools, insights and negotiation frameworks to strengthen price realization and customer dialogue. Cross-functional leadership: Working closely with category management, sales, supply chain and senior management to ensure pricing and market insights are embedded in key commercial decisions.
With 15 years of experience in market research, on both the agency and client side, I know how important it is to have reliable data and thus make decisions on an informed basis. Based on this, I offer a professional and cost-effective research setup for companies.
Ambassador for integrating a lead management mindset in the group in order to create the right interaction with customers, through development of the future platform for handling leads/CRM. Drive the development and implementation of a joint lead management platform, including integration of new channels and onboarding of new dealers. Responsible for business insights related to CRM/lead management data. Including performance analyzes to optimize systems and, in particular, to support the sales organization with insights on where to optimize the customer journey. Ensure sharing of best practice in the use of lead management and conversion across countries and brands. Responsible for customer insight initiatives across the customer journey.
Corporate Research and Business Intelligence lead (across Business Region Fyns’ 7 business units). Responsible for planning and implementation of research tasks and systematization of strategic market insights. Research/data vice, creating synergies across business units. Master data management with the overall responsibility for corporate data and reporting. Project manager for implementing of new CRM (Dynamics 365 for Sales).
Research and Business Intelligence lead within experience economy (tourism, event and food). Responsible for planning and implementation of research tasks and systematization of strategic market insights. Key player in the effort to position Funen as a travel destination and attracts tourism through data driven decisions.
I have worked with quantitative research and business consultancy at Wilke for nearly 8 years. My main focus was on consumer understanding within both the B2C and B2B markets. I worked with segmentation, optimization of concepts, products and communication strategies. Uncover patterns and preferences in order to create a solid foundation for my customers' understanding of the markets they operate in and the opportunities that present themselves in the future. I was mainly working with analysis and consultancy in the following industries: Media, FMCG, finance and transport.
- Planning and execution of quantitative and qualitative market research - Coordination of national and international projects - Project management of fieldwork, including hall test, online and telephone surveys - Data analysis and reporting