Daniel Grieder

CEO, HUGO BOSS AG

Metzingen, Baden-Württemberg, Germany

About

CEO of HUGO BOSS: we love fashion — we change fashion! Working in the fashion industry for over three decades, I have learned that trust is the basis for success — incredible things happen when you trust your people and your product. My career started as an entrepreneur and small business owner passionate about brands and business. As an innovation seeker with entrepreneurial spirit, I know how important it is to challenge traditional ways of thinking to encourage fresh ideas and anticipate trends. At HUGO BOSS, our company values — personal ownership, team mentality, entrepreneurial spirit and a youthful spirit — are deeply rooted in the people and the brand. These values are all based on trust — in our people and leadership. Having a strong and positive mindset that is confident, curious, and focused is what drives us forward. Thanks to this and our CLAIM 5 strategy, we achieved a great comeback with HUGO BOSS since 2021. Building on this strong foundation, we are now taking the next step on our strategy journey with CLAIM 5 TOUCHDOWN — to position ourselves for sustainable profitable growth and long-term success.

Experience

  • CEO, HUGO BOSS AG at HUGO BOSS
    Jun 2021 - Present · 5 yrs 2 mos

  • CEO, Tommy Hilfiger Global and PVH Europe at Tommy Hilfiger Global and PVH Europe
    Jul 2014 - Jun 2020 · 6 yrs

    TOMMY HILFIGER Tommy Hilfiger is one of the world’s leading designer lifestyle brands, internationally recognized for celebrating the essence of “classic American cool” style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide. Today, the brand has more than 15,000 associates and an extensive distribution network of over 2,000 retail stores in 100 countries. PVH EUROPE PVH Europe is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. The company is founded on a dynamic and fast-paced work environment that’s fueled by passion, creativity and an entrepreneurial spirit.

  • CEO and President at PVH Europe
    Feb 2013 - Jul 2014 · 1 yr 6 mos

    Oversaw the groups’ businesses in Europe for Tommy Hilfiger and Calvin Klein.

  • Tommy Hilfiger Europe (16 yrs 2 mos)
    • CEO
      2008 - Feb 2013 · 5 yrs 2 mos

    • COO and President
      2006 - 2008 · 2 yrs

      Oversaw operational leadership of the European business.

    • VP Commercial Operations
      2004 - 2006 · 2 yrs

  • Founder at Madison Clothing Ltd.
    1998 - 2004 · 6 yrs

    Continued Madison Clothing Ltd. (formerly Max Trade Service AG) in Zürich. With a portfolio of brands, including Tommy Hilfiger, Pepe Jeans, Stone Island, C.P. Company and Puma Backline.