Malibu, California, United States
I build brands and businesses - from T-Mobile's Un-carrier growth story to TBWA\Chiat\Day's strategic disciplines to founding companies like PopResearch (sold to Dynata). Hundreds of industry awards from Cannes, Ad Age, Forbes, and others along the way. Currently working with early-stage technology companies bringing breakthrough science to market. [email protected]
Founded and launched not-for-profit advisory firm providing free multidisciplinary business consulting services to entrepreneurs seeking to launch or grow businesses that perform good works.
Support success of 30-company portfolio valued over $1B by providing operations and marketing advisory services. Partner with CEOs and senior marketing leaders to resolve internal operating challenges and external marketing issues during critical growth periods, including development of strategies for organizational structures, budget management, and routes to market. Leverage creative problem-solving to drive expansion and profitability.
Served in multifaceted role with diverse responsibilities including strategic programs for network marketing, promotions, and product launches. Led cross-functional project teams ranging from 10 to 70 members and managed agency partners. Drove strategy and creative development across social, retail, internal communications, Hispanic, naming, sponsorships, and broadcast.
Invented, designed, and developed industry’s first low-cost platform to test, track, and measure success of advertising and brand assets. Expanded access to broader audience via low cost and automation. Sold organization to Dynata within 2 years of launch.
Co-founded and led marketing advisory and quantitative data research firm recognized by Inc. magazine as 110th fastest-growing privately held US company in 2015. Assembled sophisticated strategist team to bring data to life for clients such as Google, Apple, Facebook, Lexus, and Audi. Positioned DB5 for successful sale to Bastion Collective.