Wellington, Wellington, New Zealand
Managing brand and campaign tracking projects from initial design to the presentation and implementation of findings Coordinating ad-hoc market research and ethnography projects between technical and non-technical internal stakeholders and external research suppliers Providing market research expertise across the organisation for procurement processes and contract negotiation, assessing project efficacy and maximising the return on research investment. Advanced data analysis in Q and Excel and preparing user friendly visualisations. Supporting the findings of external research with internal data and emerging industry trends
Conducting annual brand health and customer feedback projects among panel provided samples and customer database. Regression modelling primary market research and analysing customer behavioural data to inform user knowledge Collaborating with marketing and content producers to evaluate feasibility of research projects and advise on appropriate methodology Knowledge sharing presentations to colleagues on the use and misuse of market research
Managing multi-year, continuous tracking projects for household brands Consistently delivering thoughtful marketing and advertising insights Responding to client briefs with practical research strategies that address core research questions Extensive use of reporting software Ruby and SPSS to extract meaningful insights from ongoing, multi-year data sets Managing internal and external fieldwork teams and data processors to ensure valid, reliable and timely data delivery Discussing research objectives and pricing negotiations for prospective projects with clients