Miami, Florida, United States
National Product Manager & Ambassador @ Kings III | MBA Head of Strategic Marketing, Americas at Avire | Business Transformation and Revenue Generation Strategic Marketing Leader at Avire with expertise in Quantum Dot and Flexible Display Markets With over ten years of executive-level experience in leading marketing teams and strategies, I am a strategic marketing leader at Avire, a global manufacturer of safety, display, and monitoring solutions for emergency communications. I hold an MBA in Strategic Leadership and Marketing from Penn State University and a passion for identifying and pursuing new opportunities in emerging markets and technologies. In my current role, I direct the strategic marketing for the Americas region, driving business transformation and revenue generation across multiple product lines and customer segments. Previously, I was the General Manager of South Florida at Veryable, an on-demand labor platform, where I managed the sales, operations, and expansion of the business in the area. Before that, I was part of the Marketing Leadership Development Program at Lubrizol, a Berkshire Hathaway company, where I led the strategic business unit's entrance in the Quantum Dot and Flexible Display markets, partnering with established market leaders and innovating new technologies. These experiences have equipped me with the skills and knowledge to excel in the dynamic and competitive marketing landscape, and to deliver value and growth for Avire and its customers.
At Kings III, we provide critical communication services to help people in distress. We answer the call when seconds count. We know because we’ve been making them count when it matters most for over 30 years. Our best-in-class emergency dispatch service helps you reduce risk, mitigate liability, and lower your cost via our code-compliant cellular technology, all while allowing you to provide better care to your team members, tenants, and guests.
Selected to partake in the Marketing Leadership Development Program for the $6.5B entity of Berkshire Hathaway responsible for identifying opportunities to solve problems, satisfying unmet needs, and innovating new technologies. - Led the strategic business unit’s entrance in the Quantum Dot market by analyzing and partnering with established market leaders to develop a new technology and advance the industry. - Expanded and organized Lubrizol’s technical and market opportunities within the flexible displays market by distilling technical results, leading and presenting status updates to upper management, and refining the strategic plan for a detailed pathway to consistent defensible profitability. - Led, alongside the Strategic Business Development Manager, Lubrizol’s expansion within the electronics field by investigating market opportunities and supporting open innovation sessions. - Performed and presented at a company-wide level a macro-trend analysis of a plastic waste to identify 3 opportunities based on strategic fit and capability to serve.
- Developed best case and worst case net present value scenarios ranging from $17M to $49M in revenue for new version of wire and cable using Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market models. - Analyzed Voice of Expert (VOE) and Voice of Customer (VOC) interviews with installers, chemists, and product engineers to assess market needs. - Built business cases while managing both commercial and technical market development to successfully complete gates 1 and 2 of Stage-Gate Product Innovation process. - Managed $50K budget to develop marketability of new products through RASCI matrix.