Daniel Gardner

Senior Commercial Operations Manager - Cake

United Kingdom

About

A highly motivated Lead Business Account Manager with strong analytical and decision making skills gained working across multiple FMCG retail & wholesale accounts including Asda, Sainsbury’s, Co-op, Iceland, Booker and Bestway. Commercially astute, quickly able to acquire an in-depth knowledge of products and markets, develop recommendations and identify growth opportunities. Customer focussed, excellent communication and negotiation skills, experience in leading and motivating a team and building strong working relationships with colleagues and clients.

Experience

  • pladis Global (9 yrs 6 mos)
    • Senior Commercial Operations Manager - Cake
      Feb 2026 - Present · 5 mos

    • Lead Business Account Manager - Booker Group
      Jan 2024 - Mar 2026 · 2 yrs 3 mos

      Lead Business Account Manager - Booker Group Responsible for over £27m branded & own brand NSV managing the UK’s largest wholesale customer with line management responsibility of the national account manager and sales executive.

    • Lead Business Account Manager- Wholesale Buying Groups
      Jan 2023 - Dec 2023 · 1 yr

      Lead Business Account Manager - Buying Groups Responsible for over £25m NSV managing multiple wholesale buying groups with line management responsibility of 4 national account managers.

  • National Account Executive at C&C Group
    Nov 2014 - Oct 2016 · 2 yrs

  • Assistant Manager at Ladbrokes Coral Group
    Jul 2013 - Nov 2014 · 1 yr 5 mos