Grünwald, Bavaria, Germany
Daniel García Hernández Head of Campus, ISM Munich – International School of Management As Head of Campus at ISM Munich, I shape higher education leadership and academic strategy within the Munich region and the international education landscape. My work focuses on strengthening governance, safeguarding academic integrity, and positioning institutions responsibly within global and European education systems. I operate at the intersection of institutional and international leadership, strategic communication, and knowledge architecture. Digital transformation is not merely technological change, but a governance challenge: how institutions design decision frameworks, maintain epistemic clarity, and secure long-term resilience. As Co-Founder and Board Member (CSO/CCO) of Narrative.Digital UG (Berlin), I develop narrative and epistemic frameworks for universities and knowledge-intensive organizations, integrating governance, positioning, and communication strategy in digitally evolving environments. Credo: Institutions shape knowledge. Ideas shape institutions. Responsibility sustains both. — Focus Areas Higher Education Leadership · International Governance · Academic Strategy · Strategic Communication · Institutional Development · Digital Transformation · Editorial Leadership — Professional & Academic Experience Head of Campus, ISM Munich Lecturer, ISM University of Applied Sciences (since 2019) Manager Deep-Tech Spin-offs, Technical University of Berlin (2022–2023), supporting technology transfer and public-sector innovation Director Corporate Communications & Media Strategy, statt-werk GmbH, Berlin (2012–2018). Led European communication strategy and executive education initiatives with IHK Berlin and HTW Berlin Editor-in-Chief, Airbus / EADS Corporate Magazine (FR, DE, ES, UK), shaping executive communication in a multinational aerospace environment Director of Studies, HTW Berlin / Europanorat Project Manager Cultural Studies, University of Saarland — Selected Publications (Published under Daniel Khafif) Simon, M., & Khafif, D. (2026). Narrative AI strategies for media, ethics and higher education. Springer Nature (ICSOB) Heuchel, C., & Khafif, D. (Eds.). (2023). KUNST BAU PUNK. Verlag Kettler de Alzaga Achter, L., Mühlbäck, K., & Khafif, D. (2023). AI-based chatbots: A critical analysis. Research Journal for Applied Management Khafif, D., Girz, B., & Tröndle, J. (2023). Produktion von Medieninhalten. ISM Distance Learning Higher Education · Institutional Governance · Strategic Communication · International Education · Media & Leadership
Head of Campus ISM Munich | Higher Education Leadership · Epistemic Narrative AI Media & Cognition · International Academic Strategy | Head of Campus ISM Munich | Co-Founder & Board Member Narrative.Digital (CSO / CCO)
Dozent & Gutachter für Medien- und Kommunikationswissenschaften in Wirtschaft und Management. International School of Management, University of Applied Sciences, Campus München. Lehr- und Prüfungstätigkeit, MBA, BA, M.Sc. - Vorlesungen: Above/Below the Line Communication, Change & Crisis Communication, Media Psychology, Strategic Communication, Mobile Marketing, Public Relations Management, Content Production, Social & Online Media, Global + Intercultural Communication, Media Planning, Innovation Management.
AI Career Intelligence for Students & Universities. We build narrative-based, AI-driven tools that help students, graduates and postdocs identify their strengths, articulate their competencies and match with the right career opportunities.
Program Lead Spin Offs / Director Business Development | IT/Nachrichtentechnik I was responsible Director Marketing, Business Development and Business Communication. Evaluation, Business Plan, Strategy, Business Story and Corporate Networking in accordance to academic research of a high level IT Spin off in chip manufacturing has been my duty in this period at Faculty IV IT, Media & E-Tech, MOXZ.tech, TU Berlin.
Recherche, Archiv, Dokumentation, Redaktion, Reden schreiben