Hong Kong SAR
Hong Kong based food lover, media professional, and F&B consultant. Young, driven, and globally-minded, I am passionate to excel in media & gastronomy. Art & design fiend. Often found in museums, galleries, and wherever there's a good G&T.
Founder of Hong Kong's premier boutique Food & Restaurant PR firm and Food consultancy. Account Management • Strategy Development – draft & present strategies, action & roll-out plans according to client briefs and ensuring that online strategy is integrated with the traditional PR approach • Contract Analyses– evaluate client KPIs, allotted time and fulfillments with team capacity • Reporting – continuous monitoring of account reports • Performance & ROIs – report and manage productivity, including budget allocation and control, timesheets, client billing, account profitability and ROIs, team capacity and billability • Account Evaluation - report various statuses of accounts served with quantifiable and measured status updates Growth & Business Practices • New Business – actively look for opportunities and marketing initiatives for clients, contributing to the expansion of company client base and portfolio • Media Landscaping - assess and explore social media trends and advancing technologies to maintain industry relevance
Planned numerous bespoke private art/ cultural/ food walks for international travellers; Secured exclusive local & foreign brand partnerships; Handled various social media platforms for the company, resulting in a 25% rise in site traffic
- Oversaw press relations for the biggest Hong Kong restaurant launch of 2014 to date: Mott 32; - Handled day-to-day marketing & media relations for the group of five award-winning restaurants.
- Handled PR for the largest design festival in Asia, Business of Design Week, in charge of international press liaison