Daniel Cheng

Driving Digital Transformation and Innovation

Kowloon, Hong Kong SAR

About

I am a highly experienced and results-driven product marketing and sales professional with over 20 years of practical experience in the IT industry. My in-depth knowledge of hardware, software, and cloud services, combined with my exceptional business management and development skills, has enabled me to achieve outstanding results in channel management, alliance development, product marketing and sales/customer management. During my tenure in Microsoft as a trusted advisor to business partners, I successfully led the digital transformation journey among different types of partners and achieved brilliant business results. As a seasoned leader, I possess well-developed supervision, leadership, and decision-making capabilities. I am a self-confident, independent, and aggressive problem-solver with strong business sense, excellent communication skills, and a keen sense of responsibility. My ability to align different business priorities, execute business growth plans, and optimize business operations has led to my success in delivering results and meeting business objectives.

Experience

  • Microsoft (Full-time · 10 yrs 6 mos)
    • Business Group Lead - Surface
      Jul 2020 - Apr 2023 · 2 yrs 10 mos

      As the Business Group Lead for Microsoft Surface products, this role involves overseeing the commercial business and aligning different priorities to achieve desired outcomes. This includes refining the channel ecosystem, developing Surface Go-to-market plans, tightening execution of growth plans, and maintaining operational excellence. The role also involves defining big bets for each priority, formulating strategies, and leading a cross-functional team to deliver impactful marketing activities and business results.

    • Territory Account Manager
      Jul 2016 - Jun 2020 · 4 yrs

      As a Territory Account Manager, the duties included leading a partner sales team to manage various types of business partners to accelerate their digital transformation. Being a trusted advisor to partner, this involved engaging with partner executives to align their business focus with Microsoft’s Cloud business transformation, developing and executing sales strategies for all Microsoft cloud products, regularly reviewing the business rhythm with partners, and identifying opportunities to drive cloud business, particularly on SMB. Additionally, providing coaching and training to sales team members to enhance their skills and performance was a crucial part of the role.

    • Partner Sales Manager
      Nov 2012 - Jun 2016 · 3 yrs 8 mos

      I was the individual managed all distributors in Microsoft Commercial Licensing Business, focusing on both perpetual license and cloud revenue across different workloads. I developed growth plans and investment focus on the cloud business for distribution partners, while evaluating and refining sales programs and reseller recruitment plans to scale the cloud business.

  • IBM (On-site)
    • Senior Channel Sales Manager
      Jan 2010 - Nov 2012 · 2 yrs 11 mos

      As a Sales Manager, I successfully managed distributors' sales of Intel server products through monthly planning and inventory control. I also maintained consistent growth in SMB and run rate business while balancing revenue, GP, and product mix. Additionally, I defined product positioning, monitored market changes, and formulated pricing structures in response. Through disciplined execution, I ensured effective channel sales and marketing activities, such as sales skill enablement, product knowledge transfer, design promotion & incentive programs, quarterly partner events, and strategic alliances with 3rd party vendors.

    • Sales Specialist
      Apr 2006 - Dec 2009 · 3 yrs 9 mos

      As a Customer Account Manager, I maintained strong relationships with key customers, ensuring their satisfaction and retention. Collaborating closely with the product development team, I identified new market opportunities and features to improve our offerings.

  • Head of Sales Operations at Glare Car Beauty Center Ltd.
    Apr 2003 - Apr 2006 · 3 yrs 1 mo

    As a key contributor to the establishment of our company's presence in Hong Kong, I led sales and business development efforts for our US paint coating product agency. This involved overseeing all aspects of brand building, customer relationship development, and partnership engagement while managing sales and marketing programs. Through my efforts, we successfully built a strong presence in the Hong Kong market.

  • Assistant Sales Manager at Expert Systems Limited
    Jan 2000 - Mar 2003 · 3 yrs 3 mos

    Account sales management

  • Senior Account Executive at Oasis Computer Consultants Ltd.
    Jul 1997 - Jan 2000 · 2 yrs 7 mos

    Account sales management