Germany
I help creative teams bring clarity to complex work by building systems that make ambitious ideas easier to execute. My background spans design, creative operations, culinary production, and studio environments, giving me a practical understanding of how strong concepts move from brief to production to final delivery across channels. My culinary experience has shaped the way I work beyond food. It taught me how to manage fast-moving production environments, coordinate many moving parts, balance creative judgment with operational discipline, and keep teams aligned under real deadlines. Across roles at Blue Apron and Wonder, I applied that approach to brand, campaign, CRM, paid social, content, and product-facing creative work, partnering with design, copy, culinary, marketing, product, and channel teams to improve workflows, reduce friction, and deliver more consistent creative output. I’m known for creating structure without flattening the creative process. I care about thoughtful, well-executed work that is visually compelling, strategically clear, and built with the right people in the room. I’m especially interested in creative operations, production, and project management roles where I can help teams work with more focus, collaboration, and momentum across brand, lifestyle, consumer, and editorial environments.
Managed day-to-day delivery for a 15+ person creative team, keeping brand, CRM, product, lifecycle, and performance marketing projects organized across intake, priorities, resourcing, timelines, reviews, budgets, and final asset delivery. Delivered a multi-business-unit brand refresh across 400+ digital, CRM, paid, and lifecycle assets by managing asset governance, version control, rollout planning, and cross-team feedback. Improved on-time delivery from 62% to 90%+ by building clearer systems for briefing, workload planning, review rounds, stakeholder feedback, handoffs, approvals, and final delivery. Delivered a multi-business-unit brand refresh across 400+ digital, CRM, paid, and lifecycle assets by managing asset governance, version control, rollout planning, and cross-team feedback. Managed a multimillion-dollar annual creative budget within ±3% forecast accuracy by improving quarterly planning, vendor controls, production scoping, budget trackers, and cost reporting. Reduced campaign cycle time by 25% by tightening creative workflows, clarifying approval steps, and helping fast-moving teams deliver consistent work without compromising quality or consistency.
Produced 200+ campaign assets annually with >95% on-brief execution by managing planning, logistics, stakeholder alignment, production coordination, review checkpoints, and post-production handoff. Managed production schedules, shot lists, budgets, vendor needs, asset requirements, review rounds, and delivery timelines for recurring photo and video shoots supporting launches, seasonal campaigns, and channel needs. Supported go-to-market readiness by keeping Culinary, Product, Creative, and Marketing teams aligned on timelines, dependencies, asset needs, feedback rounds, and launch priorities. Reduced reshoots by 20% by developing tighter briefs, clearer production standards, shot requirements, approval checkpoints, and stakeholder review processes. Lowered per-shoot costs by 10% by negotiating vendor rate cards, improving production scoping, and setting clearer budget expectations across recurring photo and video work. Improved post-production turnaround time by 15% by standardizing file naming, review stages, asset workflows, and delivery requirements between culinary, creative, and marketing teams.
Supported high-pressure commercial production environments where creative, technical, and delivery teams relied on clear documentation, organized workflows, and fast issue resolution. Maintained 99%+ system uptime by implementing proactive monitoring, documentation, and process improvements across production-critical systems. Improved render queue efficiency by 15% by optimizing pipeline processes and helping creative teams move large-scale commercial projects through production more reliably.
Maintained 98%+ SLA adherence by supporting global creative, marketing, and auction teams with reliable systems, tools, access, and workflow support. Improved creative asset retrieval speed by 20% by optimizing resource tracking, file organization, and access processes for internal creative teams.