Stuttgart, Baden-Württemberg, Germany
- Implementation of AI based planning and merchandising solution - Organization and process development - Disciplinary team lead - Project and portfolio management
Leading several projects within the Daimler AG Focus areas: Strategy development, Artificial Intelligence, Customer Experience
Leading and Co-leading several projects around strategy development, organizational development and process improvement
Marketing/ CRM-Analytics • Implementation of new Beacon technology in Galway store in collaboration with Start-up company Pulsate • Responsible for Loyalty App Marketing campaigns • Implementation of a monthly KPI-reporting system
Controlling/ Management Consulting • Development of an analysis tool and compilation of a guideline for the geographical visualization and analysis of depersonalized loyalty-card data • Research and enhancement of the consultancy’s Social-media analysis tool • Market research of the luxury market and preparation of the results to be presented to medium sized retailers • Collaboration in defining a new business strategy for a SME client