Daniel Bernardini Martinez

VP of Operations | Strategy, Turnaround and International Expansion

United States

About

Professional with 15 years of experience across retail, strategic consulting, and oil & gas. Over the course of my career, I have led productivity and transformation initiatives across a range of industries, with a strong focus on operational efficiency, business expansion, and sustainable results. In the retail sector, I spearheaded the international growth of a fashion brand. I have planned and executed turnarounds of departments and business units, focusing on cost reduction, gains in manufacturing productivity, logistics and tax efficiency, workforce optimization, and revenue growth. I led the setup of operational and logistics infrastructure, oversaw international expansion strategies, and launched brick-and-mortar stores. Direct P&L ownership and commercial leadership ensured sustainable financial performance. I combine a highly analytical mindset with data-driven decision-making, experience in leading complex projects, and a strong finance background to influence key business drivers. Skilled in stakeholder management, cross-functional alignment, and persuasive communication. Committed to team development and results-oriented leadership aligned with business goals. Key Career Achievements: > Scaled the international retail footprint from 2 to over 15 stores across the US, UK, and France, growing Net Sales 5x and maintaining an average 19% Same Store Sales (SSS) growth. > Turned unprofitable locations into profitable units, ensuring all mature stores (1+ year) delivered positive 4-Wall EBITDA. > Rolled out a clienteling system that generated $500K in sales within six months, driving loyalty, retention, and customer lifetime value. > Structured global logistics operations via 3PLs in North America, Mexico, and Europe, increasing DTC capacity 5x and cutting logistics and tax-related costs by $1.5M/year. > Renegotiated shipping contracts, reducing last-mile delivery costs by 12% and implementing carbon-neutral deliveries in the US. > Designed and implemented an omnichannel strategy (ship-from-store, in-store pickup, returns, local delivery), improving operational efficiency and customer experience. > Led a cost-reduction project of $400M/year for a major US telecom, leveraging Zero-Based Budgeting and continuous improvement cycles. > Delivered $24M/year in cost savings on equipment maintenance and marketing for a healthcare provider; identified $17M/year in labor savings for a building materials leader.

Experience

  • Vice President of Operations at AFLALO
    Nov 2025 - Feb 2026 · 4 mos

  • FARM Rio ()
    • Global Retail Director
      Mar 2022 - Jun 2025 · 3 yrs 4 mos

    • Director of Operations
      Jan 2020 - Feb 2022 · 2 yrs 2 mos

      Led international expansion by opening 10+ stores across the US, Europe, and the UK. Structured logistics operations, turned around unprofitable stores, and implemented omnichannel and clienteling strategies to drive sales and brand loyalty.

  • Consultant at Bain & Company
    Aug 2018 - Jan 2020 · 1 yr 6 mos

    Led high-impact cost-reduction projects, including a $400M/year savings initiative for a major US telecom. Delivered operational improvements for clients in CPG and education, with strategic plans grounded in data and practical execution.

  • Business Analyst at Gradus Management Consultants
    Jun 2013 - Nov 2016 · 3 yrs 6 mos

    Executed productivity, turnaround, and restructuring projects across industries such as beverages, cement, logistics, and diagnostics, generating savings of up to $24M/year and delivering impactful changes to cost structures, processes, and org design.

  • Field Engineer at Schlumberger
    Nov 2010 - May 2013 · 2 yrs 7 mos

    Led well testing and data acquisition operations for oil and gas exploration projects. Managed field teams and ensured safe, accurate technical execution.