Los Angeles, California, United States
Partnerships, marketing, and business development leader with 15+ years of experience driving growth, building brands, and developing strategic alliances across technology, entertainment, consumer products, retail, and e-commerce. Throughout my career, I have operated at the intersection of partnerships, marketing, and business development - developing integrated campaigns, strategic alliances, go-to-market initiatives, and growth programs that drive revenue, expand audiences, strengthen brands, and unlock new business opportunities. Currently, I lead Strategic Partnerships for SHEIN Marketplace, driving ecosystem growth through strategic alliances, enterprise brands, technology providers, logistics partners, and go-to-market initiatives. Previously, I held marketing leadership roles at Amazon Music, where I led high-impact brand and partnership initiatives, and at Pixi Beauty, where I built global partnerships with brands including Disney, Spotify, American Express, and Universal Music Group. My experience spans strategic partnerships, brand marketing, go-to-market strategy, business development, consumer marketing, integrated campaigns, sponsorships, and cross-functional leadership. I am passionate about building meaningful partnerships that create value for customers, brands, and businesses alike.
Lead strategic partnership development and go-to-market initiatives for SHEIN Marketplace, building relationships across technology providers, agencies, logistics partners, enterprise brands, and marketplace solution providers. • Develop and execute partnership, go-to-market, and growth strategies that drive marketplace expansion, seller acquisition, operational efficiency, and revenue generation. • Identify, negotiate, and launch strategic alliances with technology providers, marketplace solution partners, fulfillment providers, agencies, and enterprise brands. • Manage executive-level partner relationships and cross-functional initiatives spanning product, operations, marketing, and business teams. • Build scalable partner programs and go-to-market strategies that expand seller capabilities and strengthen the broader marketplace ecosystem. • Collaborate with internal and external stakeholders to unlock new growth opportunities and improve the end-to-end seller experience.
Led integrated marketing, brand partnership, and go-to-market initiatives for Amazon Music's Global Brand Marketing organization, developing campaigns and consumer experiences that connected artists, brands, audiences, and Amazon businesses. • Developed and executed integrated marketing and brand partnership programs supporting Amazon Music's highest-profile brand initiatives. • Partnered with Amazon businesses including Prime Video, Audible, Twitch, Wondery, and external brands to create integrated marketing campaigns, strategic partnerships, and consumer experiences. • Led go-to-market strategy, cross-functional planning, and campaign execution, aligning brand objectives, audience engagement, and business priorities. • Collaborated with executive stakeholders, artists, agencies, and internal marketing teams to launch large-scale campaigns, partnerships, and cultural moments. • Drove alignment across Brand Marketing, Content, Creative, PR, Social, Experiential, Media, and Partner teams to deliver cohesive consumer experiences.
Led integrated marketing, brand partnership, and collaboration initiatives for Pixi Beauty, a global beauty brand distributed through more than 10,000 retail locations across 80 countries. • Developed strategic partnerships with brands including Disney, Spotify, American Express, and Universal Music Group to drive awareness, engagement, and revenue growth. • Built integrated marketing campaigns spanning digital, social, PR, influencer, retail, and experiential channels. • Supported annual product launches and retail initiatives with major partners including Target and CVS, generating significant consumer engagement and user-generated content. • Collaborated across Creative, Social, Digital, Retail, and PR teams to deliver consistent global brand experiences. • Helped drive 145% year-over-year revenue growth through partnership, marketing, and brand-building initiatives.
• Led integrated marketing and brand partnership programs for global brands including Disney, Marvel Studios, Procter & Gamble, Wix, PopSockets, and Kate Somerville, supporting more than $2M in quarterly revenue. • Developed influencer, content, and digital marketing campaigns that reached over 20M consumers and generated more than 1M engagements across entertainment and consumer brands. • Established performance measurement frameworks and campaign KPIs, consistently exceeding client objectives and driving long-term account growth. • Partnered cross-functionally across Sales, Product, Creative, and Talent teams to develop scalable revenue-generating marketing solutions.
• Led global marketing strategy for live entertainment and film score concert tours across North America, EMEA, and APAC, contributing to 81% year-over-year growth. • Developed integrated marketing, publicity, and promotional campaigns for more than 125 live events, achieving an average sell-through rate exceeding 90%. • Supported artist relations, tour marketing, and awards campaigns, contributing to multiple Academy Award and Grammy-winning projects.