Dallas-Fort Worth Metroplex
Driven and adaptable digital storyteller with over 10 years’ proven experience improving brand awareness through innovative marketing strategy and creative social media campaigns. Recognized abilities to bring excellence and energy to global sports brands. Team-first leader and manager who thrives in high-stakes and fast-paced environments to find solutions. Builds supportive and effective teams who ideate and execute high-quality digital marketing.
• Creates and leads social strategy across 26 company-owned and operated (O&O) channels reaching over 600k followers on Twitter, TikTok, YouTube, Instagram, Facebook, Twitch, and Threads. • Oversees day-to-day operations and manages large team consisting of social media managers, creators, designers, and video producers to publish high-quality content. • Consistently explores industry trends and new audiences to stay on forefront of emerging platforms, as well as internet, social, and meme culture. • Uses analytic platforms such as Sprout Social and Relo to place a currency on digital content to drive company revenue and enhance partnered content. • Leads all content collaborations and digital assets management efforts with athletes, talent, influencers, and celebrities (i.e., Matthew McConaughy, Willie Nelson, Miranda Lambert). • Effectively utilizes budget to improve social media and analytics software, camera equipment, freelance hires, and influencer fees. • Ideates all content for tentpole marketing initiatives, including the promotion of player and coach acquisition and international championship events. • Builds and maintains relationships across teams to enhance content and increase revenue for Austin FC and partners. • Received the Major League Soccer Marketing Team of The Year (2022), nominated for Sports Business Journal’s Sports Team of the Year, and led group to obtain the highest social media engagement rate amongst any team in North America’s top five major sports leagues (2021).
• Managed a team responsible for the creation and execution of social content across Twitter, TikTok, Snapchat, YouTube, Instagram, Facebook, and Twitch (1.5 million followers). • Developed and led companywide social strategy, ensuring company and team goals are set and met. • Promoted an encouraging and effective workplace by positively setting the team culture, as well as managing the digital production team personnel with day-to-day tasks. • Worked to always find a solution to internal and external business challenges to ensure partner and company ROI. • Extended company impact by engaging and reaching critical populations including Latin American (LATAM) markets, including the launch of Spanish-specific channels. • Exemplified teamwork to achieve Major League Soccer Digital Team of the Year (2019) and Marketing Initiative of The Year (2018) and nominated for Sports Business Journal’s Sports Team of the Year (2017, 2018) • Improved team efficiency by implementing goal setting, coaching, and optimizing hiring decisions and performance monitoring.